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Six Steps in a Market-Based Strategy for Improving Airport Ground Access 31 Similar advances in quality of terminal design have been incorporated into the centrally located Ground Transportation Center at MinneapolisSt. Paul International Airport, which is accessed by underground walkways from the main baggage claim areas. The act of finding, pur- chasing, and accessing public modes of transportation occurs in a heated/air-conditioned interior space integrated into the airport terminal complex. Similar high-quality pedestrian connections are offered in the underground connections to the departure area at Portland Inter- national Airport's redesigned terminal complex, where ground transportation information and ticketing is provided within the underground walkway system. All taxi, bus, and van departures from the Atlanta airport occur from a compact departure area located at the western edge of the terminal immediately adjacent to the common baggage claim area for the airport. At Chicago O'Hare International Airport, a City Bus Center has been built to improve the quality of transfer to the bus modes, located within the central structure with enclosed walkways from the domestic terminals. Key Challenges in Considering Regulations to Encourage Higher Occupancy Mode Strategies Step 6 Include ground Many local policies concerning the potential encouragement of higher occupancy patterns are determined by pre-existing regulations concerning the management of taxis. In some transportation airports, a traveler standing at the curb seeking to purchase a shared-ride service is often itinerary trip not allowed to enter the vehicle unless he/she leaves the curb, goes back inside the terminal, calls a reservations line, and then comes back to the curb to wait for a subsequent dispatched planning capa- vehicle. bility on airport Going to the airport, similar inefficiencies exist in the system, especially for the traveler who websites would like to board a shared-ride vehicle to the airport but has not formally "pre-arranged" the Include ground trip. The public policy goal of getting greater levels of vehicle occupancy is often undercut by regulations designed for general-purpose management of taxis. Public policies should be transportation explored that would serve to maximize the occupancy levels of public mode vehicles to the timetables in airport. printed docu- Best Practices in the United States: Management and Amenity ments describing airport services U.S. best practices in this category tend to include examples of good architectural treatment of amenities for transferring travelers, rather than any airport-wide strategy to encourage higher Work in coordi- occupancy. Examples of such details include: nation with local The revised Ground Transportation Center in the center of MinneapolisSt. Paul Interna- efforts to tional Airport is a rare example of improved amenity for the traveler on buses and vans. develop the The City Bus Center at Chicago O'Hare International Airport provides deplaning passen- gers a comfortable waiting area with seating, where they can purchase food, beverages, and national 511 newspapers/magazines, which is linked directly via an underground walkway to each traveler informa- terminal. The location of the MARTA station in the Atlanta terminal and the location of the Delta Air tion system Lines and AirTran Airways check-in at the MARTA station. Integrate the ticketing reserva- tion process Step 6: Present Information about Ground Access Services to the Traveler between aviation Assuming the markets have been analyzed and services have been established, the last step in and ground the process requires the creation of a program to make the traveler aware of the public trans- systems