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OCR for page 93
Public Transportation Market Share by Airport 93
Bus ridership has been estimated at 35%, although the actual share of pre-packaged charter buses
is unclear.
Market Characteristics. The market for ground access services in Hong Kong is concentrated
in a relatively small area. Of those passengers arriving at the previous Hong Kong airport, 40%
were destined for the Kowloon Peninsula, while 33% were destined for Hong Kong Island. The
rest were destined for the New Territories to the north. Of those passengers checking in, 17% had
no bags checked. Another 27% had only one bag checked. Of those passengers on the new Airport
Express train, 31% were resident air travelers and 39% were non-resident air travelers (29).
Narita (59% Market Share)
Market Share
European/Asian
Rank Airport Total Rail Bus
3 Narita Airport 59% 36% 23%
SOURCE: TCRP Report 62 (16 )
The Airport. The airport in Narita, located 40 miles east of downtown Tokyo, served more
than 31 MAP in 2006. The airport has two terminals, each of which is connected by walkway to
its rail station. Travel by automobile between the airport and downtown varies from 90 minutes
to several hours. Taxi fare can be as much as $180 for the trip.
Connections at the Airport. Initially, Narita International Airport operated from a single
air terminal, which was served by the stub end terminal of the rail lines. With construction of the
new Terminal 2 complex, a second railroad station has been added at Narita. Both railroad sta-
tions are located in plazas beyond the access roadway, with walks of 500 ft. The stations are
accessed via a mezzanine level under the airport roadway.
Rail. The East Japan Railway Company (JR-East) operates the Narita Express rail service
every half hour. Coach, first-class, and super-first-class services are available for the 55-minute
trip to downtown. Fares on the Narita Express cost around $40. A private railroad company oper-
ates Keisei Railways Skyliner service at lower prices to two downtown stations. The Narita Express
captures 14% of the air traveler market; the Skyliner captures 10%. A third level of service is pro-
vided by more traditional transit trains, which offer a partial express service to downtown for
under $10.The three rail systems at Narita attract about 36% of the market, while buses attract an
additional 23%.
Baggage-Handling Strategy. The strategies for handling baggage vary considerably by
service. The two major express rail services have baggage storage areas on each vehicle; the rapid
transit vehicle has no provision for baggage. For years, a major downtown check-in terminal
served the airport buses, but not the rail systems. This downtown check-in service was discon-
tinued in 2002. Narita airport has a well-developed program for home delivery of bags that is
operated by a private company.
Bus. Luxury buses operate from the Tokyo City Air Terminal, where downtown check-in
was once offered.
Market Characteristics. Narita airport provides an excellent example of the principles of
market segmentation by price points. Not only are three levels of service offered by rail operat-
ing companies, but on the most popular--the Narita Express--there are three classes of seating.
During peak travel periods, all seats on the Narita Express are often reserved days in advance,
and only standby seating is sold at the airport.
