National Academies Press: OpenBook

Transportation Technology Transfer: Successes, Challenges, and Needs (2005)

Chapter: Appendix D - List of Communication Outreach and Marketing Tools

« Previous: Appendix C - Principal Federal Legislation Related to Cooperative Technology Transfer
Page 70
Suggested Citation:"Appendix D - List of Communication Outreach and Marketing Tools." National Academies of Sciences, Engineering, and Medicine. 2005. Transportation Technology Transfer: Successes, Challenges, and Needs. Washington, DC: The National Academies Press. doi: 10.17226/13923.
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Page 70

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71 APPENDIX D List of Communication Outreach and Marketing Tools September 2003 C. Marti, Center for Transportation Studies, U of MN; P. Leas, Consultant Instructional Activities • Interactive workshops and training (exercises/case examples/scenarios) • Lecture • Computer-assisted learning (web-based, CD-ROM, live on-line) • Self-instruction workbooks • On-the-job training/apprenticeships/job shadowing • Coaching/mentoring • Loaned personnel • Video-taped courses and interactive video Conferences and Symposia • Key expert discussion seminar • Symposium (focused on single topic) • Conference (broad topic areas) • Meeting presentations • Electronic teleconferencing Demonstrations • Product demonstration • Exhibits/trade shows • Equipment rodeos • Simulations Technical Assistance/Communications • On-site, traveling assistance (circuit programs) • Hotline Q & A assistance • Internet networks (Listservs, instant messaging, chat-rooms, e-mail) • Telephone conferencing • Key-expert knowledge management systems • Networking • Cooperative “twinning” partnerships Print and Web-Based Publications and Materials • Web pages and links • Brochures • Newsletters/articles • Best practice manuals/helpful guides/fact sheets • Posters • Guidelines/specifications • Press release/media kits • Reports/papers/research syntheses • Job aids and resources (flow charts/checklists) • Promotional items

Next: Appendix E - AASHTO Technology Implementation Group Technology Transfer Process »
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TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 355: Transportation Technology Transfer: Successes, Challenges, and Needs explores the use of technology transfer practices in the highway transportation community. The report documents successful practices, discusses challenges encountered, and identifies the needs of those responsible for sponsoring, facilitating, and conducting technology transfer activities and processes.

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