Understanding How to Motivate Communities to Support and Ride Public Transportation (2008)

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

1. Wirthlin Worldwide and FJCandN, TCRP Report 63: Enhancing the Visibility and Image of Transit in the United States and Canada. Vols. I and II. Transportation Research Board, National Research Council, Washington, D.C. (2000) 350 pp. 2. Gunderson, J., Karstens, M., and Vance, S., Building Communities Through Public Transportation: A Guide for Successful Transit Ini- tiatives, Center for Transportation Excellence (n.d.) 101 pp. 3. Neuman, T.R., et al., NCHRP Report 480: A Guide to Best Practices for Achieving Context Sensitive Solutions, Transportation Research Board, National Research Council, Washington., D.C. (2002) 151pp. 4. Weyrich, P.M., and Lind, W.S., Winning Transit Referenda: Some Conservative Advice, Free Congress Foundation, Washington, D.C. (April 2005) 28 pp. 5. Fleishman-Hillard Research, Market Research on National Current Public Attitudes Toward Public Transportation. Final research report to the American Public Transit Association Marketing and Communications Steering Committee. St. Louis, Missouri (1998) 123 pp. 6. Greenhouse, S., and Chan, S. “With deal reached, normal com- muters return,” New York Times (December 23, 2005). Online at <http://www.nytimes.com>. 7. Norman, J., An Analysis of Public Transportation To Attract Non- Traditional Transit Riders in California, California Department of Transportation, Sacramento (2003) 250 pp. 8. Bregman, S., et al., Rural ITS Non-Rider Survey Findings, U.S. Department of Transportation, ITS Joint Program Office, Wash- ington, D.C. (October 2002) 86 pp. 9. Coughlin, J., Transportation and Older Persons: Perceptions and Preferences. A Report on Focus Groups, American Association of Retired Persons, Washington, D.C. (2001) 30 pp. 10. Stowell, A.R., Straight A., and Evans, E., Understanding Senior Transportation: Report and Analysis of a Survey of Consumers Age 50+, American Association of Retired Persons, Washington, D.C. (2002) 104 pp. 11. Straight, A., Community Transportation Survey. American Associ- ation of Retired Persons Public Policy Institute, Washington, D.C. (1997) 40 pp. 12. Harris Interactive, “Older American Attitudes Toward Mobility and Transportation.” Online at <www.apta.com>. 13. Cain, A., Hamer, P., and Sibley-Perone, J., Teenage Attitudes and Perceptions Regarding Transit Use, National Center for Transit Research, Center for Urban Transportation Research, Tampa, Florida (August 2005) 76 pp. 14. Weyrich, P.M., and Lind, W.S., Twelve Anti-Transit Myths: A Conservative Critique, Free Congress Research and Education Foundation, Washington, D.C. (2001) 75 pp. 15. TriMet Marketing Information Department, Voice of the Customer (VOC) Research Program. Parts I and II, January 2000 through January 2001, Final Report. Portland, Oregon (August 2001). 16. Burkhardt, J.E., McGavock, A.T., and Nelson, C.A., TCRP Report 82: Improving Public Transit Options for Older Persons. Volume 2: Final Report. Transportation Research Board, National Research Council, Washington, D.C. (2002) 192 pp. 17. Mustel Group Market Research, Interest in Viable Transportation Options among Private Vehicle Drivers. Quantitative Phase, Pre- pared for Greater Vancouver Transportation Authority/TransLink and British Columbia Automobile Association, Vancouver, B.C. (July 2004) 144 pp. 18. Perone, J.S., and Tucker, L., An Exploration of Triangulation of Methodologies: Quantitative and Qualitative Methodology Fusion in an Investigation of Perceptions of Transit Safety. National Center for Transportation Research, Center for Urban Transportation Research, Tampa, Florida (April 2003) 201 pp. 19. Elmore-Yalch, R., TCRP Report 36: A Handbook: Using Market Seg- mentation to Increase Transit Ridership. Transportation Research Board, National Research Council, Washington, D.C. (1998) 194 pp. 20. The Gilmore Research Group, 2004 Market Segmentation Study, Prepared for TriMet. Portland, Oregon (Spring 2004) 81 pp. 21. Cousin, M.-A., and Barrett, S., (2005), “Using Customer Under- standing to Drive Marketing Strategies in Public Transport.” Pre- pared for RailCorp NSW / AGO / UITP Marketing Mass Transit: The Forgotten Sector. Forum and Workshop Papers. Australian Greenhouse Office, Department of the Environment and Heritage, Sydney, NSW (April 8, 2005). 22. Foote, P.J., Stuart, D.G., and Elmore-Yalch, R., “Exploring Cus- tomer Loyalty as a Transit Performance Measure,” Transportation Research Record 1753, Transportation Research Board, National Research Council, Washington, D.C. (2001). 23. Wirthlin Worldwide, (PT)2 Evaluation and Report, Executive Sum- mary (2005) 5 pp. 24. Parsons, A.G., and Stewart, A.M., “Drivers of Travel Choice,” Pre- pared for 26th Australasian Transport Research Forum, October 1–3, 2003, Wellington, New Zealand, 19 pp. 25. Texas Transportation Institute et al., TCRP Report 50: A Handbook of Proven Marketing Strategies for Public Transit. Transportation Research Board, National Research Council. Washington, D.C. (1999) 182 pp. References 80

81 26. Public Transportation Partnership for Tomorrow. Online at <www.publictransportation.org>. 27. Canadian Urban Transit Association. Online at <www.cutaactu.ca>. 28. Lindsey, K., Ratner, D., and Freeman, G., move it! Youth Pilot Proj- ect Final Report, King County Department of Transportation, Seat- tle, Washington (August 1, 2003) 11 pp. 29. Better Environmentally Sound Transportation. Online at <www.best.bc.ca/programsAndServices/index.html>. 30. Canadian Urban Transit Association, “Transit’s Next Generation: Working with Canada’s Youth.” Issue Paper 8. Toronto, Ontario (August 2004) 4 pp. 31. APTA, “Public Transportation Ridership Up by 2.11% in 2004.” Press release. Washington, D.C. (March 29, 2005). 32. Hemily, B., Trends Affecting Public Transit’s Effectiveness: A Review and Proposed Actions, APTA, Washington, D.C. (2004) 77 pp. 33. Pucher, J., and Renne, J.L., “Socioeconomics of Urban Travel: Evidence from the 2001 NHTS.” Transportation Quarterly, Vol. 57, No. 3 (Summer 2003) p. 49. 34. Hu, P.S., and Reuscher, T.R., Summary of Travel Trends: 2001 National Household Travel Survey, FHWA, Washington, D.C. (2004). 35. GfK NOP, “Rising Gas Prices Pushing Consumers to Take Action – New GfK NOP Green Gauge Study Uncovers Price Points That Will Drive Lifestyle Changes.” Press release (September 27, 2005). On- line at <www.nopworld.com/news.asp?go=news_item&key= 195>. 36. Associated Press, “Transit ridership rises with gas prices (Septem- ber 27, 2005). Online at <www.cnn.com/2005/TRAVEL/09/27/ mass.transit.ap>. 37. “Gas Prices: Americans Rethinking How They Travel,” Passenger Transport, Vol. 63, No. 46 (November 21, 2005) pp. 1, 8. 38. Sierra Club, Building Better: A Guide to America’s Best New Devel- opment Projects, San Francisco, California (November 2005) 32 pp. 39. Straight, A., and Gregory, S.R., Transportation: The Older Person’s Interest. Fact Sheet 44R. American Association of Retired Persons Public Policy Institute, Washington, D.C. (2002) 2 pp. 40. Bailey, L., Aging Americans: Stranded Without Options, Surface Transportation Policy Project, Washington, D.C. (April 2004) 20 pp. 41. U.S. Census Bureau, “Foreign-Born Population Tops 34 Million, Census Bureau Estimates.” Press release. Washington, D.C. (Feb- ruary 22, 2005). 42. Rosenbloom, S., TCRP Report 28: Transit Markets of the Future: The Challenge of Change, Transportation Research Board, National Research Council, Washington, D.C. (1998). 43. Heisz, A., and Schellenberg, G., Public Transit Use Among Immi- grants, Statistics Canada, Ottawa, Ontario (2004). 44. Ferrell, C., and Deakin E., Changing California Lifestyles: Conse- quences for Mobility, University of California Transportation Center, Berkeley, California (May 2001) 21 pp. 45. Casas, J., Arce C., and Frye C., “Latino Immigration and Its Impact on Future Travel Behavior.” Prepared for National Household Travel Survey Conference, Washington, D.C. (October 1, 2004) 17 pp. 46. Schaller, B., Mode Shift in the 1990s: How Subway and Bus Ridership Outpaced the Auto in Market Share Gains in New York City, Schaller Consulting, Brooklyn, New York (August 8, 2001) 24 pp. 47. Committee for an International Comparison of National Policies and Expectations Affecting Public Transit, TCRP Special Report 257, Making Transit Work: Insight from Western Europe, Canada, and the United States, Transportation Research Board, National Research Council, Washington, D.C. (2001) p. 139. 48. Daft, R., Lingual, R., and Perdue, G., “Creating a New Future for Public Transportation: TCRP’s Strategic Road Map.” TCRP Research Results Digest 24, Transportation Research Board, Na- tional Research Council, Washington, D.C. (April 1998) 15 pp. 49. Cronin, J.J., Jr., and Hightower, R., Jr., “An Evaluation of the Role of Marketing in Public Transit Organizations,” Journal of Public Transportation, Vol. 7, No. 2 (2004). 50. American Marketing Association, “Dictionary of Marketing Terms.” Online at <www.marketingpower.com> 51. LaPlante, A., “When Does Culture Matter in Marketing?” Stanford Graduate School of Business (November 2005). Online at <www. gsb.stanford.edu/news/research/mktg_aaker_cultureinfluences. shtml> 52. Fazio, R.H., and Roskos-Ewoldsen, D.R., “Acting as We Feel: When and How Attitudes Guide Behavior,” Persuasion: Psychological In- sights and Perspectives. 2nd ed. Edited by T.C. Brock and M.C. Green. Sage Publications, Thousand Oaks, California (2005) Ch. 3. 53. Fishbein, M., and Ajzen, I., “Attitudes Toward Objects as Predic- tors of Single and Multiple Behavioral Criteria,” Psychological Review, 81 (1974) 59–74. 54. Rokeach, M., “The Role of Values in Public Opinion Research,” Public Opinion Quarterly, Vol. 32, No. 4 (Winter 1968) pp. 547-559. 55. Vyncke, P., “Lifestyle Segmentation: From Attitudes, Interests and Opinions, to Values, Aesthetic Styles, Life Visions and Media Preferences,” European Journal of Communication, Vol. 17, No. 4 (December 2002) 445–463. 56. Kahle, L.R., and Kennedy, P., “Using the List of Values (LOV) To Understand Consumers,” The Journal of Services Marketing, Vol. 2, No. 4 (Fall 1988) pp. 49–56. 57. SRI Consulting Business Intelligence, “Welcome to VALS™.” On- line at <www.sri-bi.com/VALS/> 58. Dibley, A., and Baker, S., “Uncovering the links between brand choice and personal values among young British and Spanish girls,” Journal of Consumer Behavior, Vol. 1, No. 1 (March 9, 2001) pp. 77–93. 59. Silverstein, M.J., and Fiske N., “Luxury for the Masses,” Harvard Business Review (April 2003) pp. 48–57. 60. Dratch, D., “Innovating for Lifestyle Trends,” Stagnito Communi- cations. Online at <www.brandpackaging.com/content.php?s= BP/2005/10&p=11#top> 61. Hartman, H., “Five Steps to Building a Cultural Brand,” American Marketing Association. Online at <www.marketingpower.com/ content21255.php> 62. Social Marketing Institute, “Social Marketing.” Online at <www. social-marketing.org/sm.html> 63. Turning Point Social Marketing National Excellence Collaborative, The Basics of Social Marketing: How To Use Marketing To Change Behavior, Turning Point National Program Office, University of Washington, Seattle (n.d.) 25 pp. 64. Center for Applied Research, “Briefing Notes: Campaign Metaphors – A Few Lessons Learned,” Philadelphia, Pennsylvania (n.d.) 12 pp. 65. Imber, A., “Social Marketing 101,” B&T (February 20, 2004) pp. 16–17. 66. The Advertising Council, “Campaigns That Have Made a Difference.” Online at <www.adcouncil.org/campaigns/historic_campaigns/> 67. EFFIE Awards, “Published EFFIE Cases.” Online at <www.effie.org/ award_winners/search_published_winners_list.html> 68. “Transit Scores Numerous Ballot Wins.” Passenger Transport (December 18, 2006).