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OCR for page 55
55 Effective frequency on arterial--peak and midday (bus/h); Portland: Line 44 Survey route service span (h/day); Northern Virginia: Line 38B Effective service span on arterial (h/day); Northern Virginia: Line 2B Scheduled bus arrival/departure times; Broward County: Line 18 Number of seats on the bus; and Available standee area on bus. The questions asked on the Phase 1 survey were as follows: "Effective frequency" and "effective span" included all 1. The stop where the person would get off the bus. (Survey- routes along a portion of the urban street serving the same ors recorded the stop where each passenger boarded and destination as the surveyed route. For example, if the survey received a survey, using the survey's serial number, elimi- route operated two trips per hour during the peak hour, and nating the need to ask persons where they boarded.) another route on the same street serving the same destination 2. The number of times a week the person rode the bus. also operated two trips per hour during the peak hour, the 3. The major reason why the person chose to ride the bus effective peak-hour frequency was four trips per hour. (had a car but preferred the bus, chose not to own a car because bus service was available, did not own a car, didn't drive or know how to drive). Survey Form Development 4. The person's satisfaction with their trip today on the bus, An initial draft of the survey form was described in the using a 1 (very dissatisfied) to 6 (very satisfied) scale: Phase 1 "Transit Data Collection Plan" memo and subse- a. Getting to the bus stop quently approved by the project panel. In working with b. Waiting for the bus TriMet to obtain permission to conduct surveys on their c. Riding on the bus buses, TriMet's Marketing Information Department offered d. The overall trip to review and comment on the survey form, based on their 5. The person's satisfaction in general with the following experience conducting on-board surveys. Their review re- aspects of the bus route, using the same 1-to-6 scale: sulted in wording changes to some of the questions to shorten a. Close to home the descriptions, while keeping the original meaning. A Span- b. Close to destination ish version of the pilot survey was also developed. c. Sidewalk connects to stop The revised survey form and the survey procedures were d. Crossing street to stop is easy pilot tested on April 22, 2004, on TriMet Line 15. Based on e. Shelter is provided user feedback, the final question on the pilot survey, which f. Bench is provided asked persons to rank the quality of service factors most g. Frequency of buses important to them, was substantially changed to reduce con- h. Times of day the route operates fusion. In addition, the number of factors presented on the i. Reliability of service final version of the survey was reduced from 29 to 17 by elim- j. Seat available inating factors that received few to no responses among users' k. Wait time for bus five most important factors. Spanish and large-print (22- l. Not overcrowded point font) versions of the final survey were also developed. m. Friendly drivers TriMet requested that the survey form used on their buses n. Amount of time to reach destination resemble an official TriMet survey, so the TriMet logo, a o. Seat comfort TriMet-tailored explanation of the survey purpose, and a p. Smooth ride TriMet information phone number were included on the q. Temperature inside bus is comfortable TriMet survey form. The other agencies wanted the surveys dis- 6. Finally, persons were asked to rank up to five factors from tributed on their buses to not resemble official agency surveys, the above list that were the most important to them. so a generic survey purpose description resembling the one shown on the initial survey draft was used for those agencies. In Phase 2, the length of the survey was substantially reduced The final version of the Phase 1 survey forms are given in by eliminating questions 5 and 6. As described in Section 3 of Exhibit 57, reduced in size from legal-size paper. Each survey this working paper, the Phase 1 responses to these questions was given a unique four-digit serial number, with the first confirmed the importance of the quality-of-service factors digit indicating the route it was used on: given in the TCQSM, and it was not thought necessary to con- tinue to ask these questions. In addition, one objective of the Portland: Line 15 (pilot test) Phase 2 surveys was to sample more crowded routes than were Portland: Line 14 sampled in Phase 1, and it was thought that a shorter survey

OCR for page 55
56 Exhibit 57. Phase 1 Transit Survey Form.