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SECTION V--DESCRIPTION OF STRATEGIES Virginia--http://www.governor.virginia.gov/CitizenServices/ConstituentServices/ Proclamations/2008/MotorcycleAwareness.cfm Iowa--http://www.legis.state.ia.us/GA/76GA/Legislation/HR/00100/HR00113/ 960430.html Share the Road Kansas--http://www.ksdot.org/burTrafficsaf/psa/pdf/khpmcsafawaremo 42108.pdf.pdf Minnesota--http://www.dps.state.mn.us/mmsc/latest/MMSCHomeSecondary.asp? cid=4&mid=17&scat=1 Massachusetts--http://www.mass.gov/rmv/motorcycle/tips.htm Objective 11.1 G--Increase Safety Enhancements for Motorcyclists Strategy 11.1 G1--Include Motorcycles in the Research, Development and Deployment of ITS (E) General Description Intelligent transportation systems (ITS) include a wide variety of integrated information, control and electronics technologies designed to enhance driving, improve traffic flow, and increase driving and riding safety. Applications are found both on the vehicle as well as within the transportation infrastructure. The U.S. Department of Transportation has divided ITS into seven general development areas which include: Travel and traffic management Public transportation Electronic payment Information management Commercial vehicle operations Advanced vehicle safety systems Emergency management New developments are rapidly being integrated into transportation systems and too often new ITS developments have not considered motorcycles as a user of the transportation infrastructure. For example, traffic management strategies employ the use of sensors embedded in the pavement to detect the presence of a vehicle in a left-turn lane. This greatly improves the efficiency of the traffic control system; however, the sensors are often unable to detect the presence of a motorcycle, thus causing the motorcycle rider to either wait until another vehicle enters the left-turn lane to trigger the sensor, or violate traffic code and make V-107

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SECTION V--DESCRIPTION OF STRATEGIES an unauthorized left turn. This example illustrates that while ITS has a great potential benefit for all road users, much of the research regarding ITS has been focused on automobiles. It is important to note that this strategy focuses on the need to consider motorcycles and motorcyclists in the deployment of infrastructure-based ITS systems, rather than integrated vehicle-based systems (e.g., advanced vehicle safety systems), since the latter is the responsibility of the vehicle manufacturers. EXHIBIT V-64 Strategy Attributes for Including Motorcycles in the Deployment of ITS Technical Attributes Target The target of this strategy is agencies and groups responsible for the deployment of ITS on public roadways. Expected Effectiveness The integration of motorcycles into the transportation population will increase awareness of road usage, improve traffic control and improve incident awareness involving motorcycles. Keys to Success Keys to success include acceptance by highway agencies and motorcycle safety advocates. It is also important that motorcycle riders understand how ITS systems can improve rider safety and rider enjoyment. Potential Difficulties In general, it may be difficult to develop ITS technology such that motorcycles are detected. They are a relatively small (i.e., under 200cc) and lightweight vehicle. The small size of the motorcycle may also limit the ability to install ITS technology (e.g., electronic toll collection transponders) directly onto the motorcycle. Failure to detect should not be a reason to exclude motorcycles from public roadways. Appropriate Measures Process measures include the number of riders who participated in the ITS and Data deployment as measured against the number of registered motorcycle riders in the area of deployment. Associated Needs None identified. Organizational and Institutional Attributes Organizational, This strategy can be implemented by state and local highway agencies responsible Institutional and for deployment of ITS. Additional coordination with vendors and other groups may Policy Issues be necessary. Issues Affecting Implementation time may vary, depending on the availability of motorcycle-friendly Implementation Time ITS technology. Additional time may be required for research and development. Costs Involved No marginal costs are anticipated in carefully selecting only those ITS technologies that can detect motorcycles. Costs may be high if new technology needs to be researched and developed. Training and Other Highway agency personnel need to test ITS technology for compatibility with Personnel Needs motorcycles. Legislative Needs None identified. Other Key Attributes None identified. V-108