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OCR for page 148
SECTION VI--GUIDANCE FOR IMPLEMENTATION OF THE AASHTO STRATEGIC HIGHWAY SAFETY PLAN Implementation Step 7: Submit Recommendations for Action by Top Management General Description The working group has completed the important planning tasks and must now submit the results and conclusions to those who will make the decision on whether to proceed further. Top management, at this step, will primarily be determining if an investment will be made in this area. As a result, the plan will not only be considered on the basis of its merits for solving the particular problems identified in this emphasis area (say, vis--vis other approaches that could be taken to deal with the specific problems identified), but also its relative value in relation to investments in other aspects of the road safety program. This aspect of the process involves using the best available communication skills to adequately inform top management. The degree of effort and extent of use of media should be proportionate to the size and complexity of the problem being addressed, as well as the degree to which there is competition for funds. The material that is submitted should receive careful review by those with knowledge in report design and layout. In addition, today's technology allows for the development of automated presentations, using animation and multimedia in a cost-effective manner. Therefore, programs involving significant investments that are competing strongly for implementation resources should be backed by such supplementary means for communicating efficiently and effectively with top management. Specific Elements 1. Submit recommendations for action by management 1.1. "Go/no-go" decision 1.2. Reconsideration of policies, guidelines, and specifications (see Step 3) 1.3. Modification of the plan to accommodate any revisions to the program framework made by the decision makers 2. Working group to make presentations to decision makers and other groups, as needed and requested 3. Working group to provide technical assistance with the review of the plan, as requested 3.1. Availability to answer questions and provide further detail 3.2. Assistance in conducting formal assessments VI-17