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OCR for page 113
SECTION VI--GUIDANCE FOR IMPLEMENTATION OF THE AASHTO STRATEGIC HIGHWAY SAFETY PLAN
Implementation Step 2: Recruit Appropriate Participants
for the Program
General Description
A critical early step in the implementation process is to engage all the stakeholders that may
be encompassed within the scope of the planned program. The stakeholders may be from
outside agencies (e.g., state patrol, county governments, or citizen groups). One criterion for
participation is if the agency or individual will help ensure a comprehensive view of the
problem and potential strategies for its resolution. If there is an existing structure (e.g., a State
Safety Management System Committee) of stakeholders for conducting strategic planning, it
is important to relate to this, and build on it, for addressing the detailed considerations of
the particular emphasis area.
There may be some situations within the emphasis area for which no other stakeholders may
be involved other than the lead agency and the road users. However, in most cases, careful
consideration of the issues will reveal a number of potential stakeholders to possibly be
involved. Furthermore, it is usually the case that a potential program will proceed better in
the organizational and institutional setting if a high-level "champion" is found in the lead
agency to support the effort and act as a key liaison with other stakeholders.
Stakeholders should already have been identified in the previous step, at least at a level
to allow decision makers to know whose cooperation is needed, and what their potential
level of involvement might be. During this step, the lead agency should contact the key
individuals in each of the external agencies to elicit their participation and cooperation. This
will require identifying the right office or organizational unit, and the appropriate people in
each case. It will include providing them with a brief overview document and outlining
for them the type of involvement envisioned. This may typically involve developing
interagency agreements. The participation and cooperation of each agency should be
secured to ensure program success.
Lists of appropriate candidates for the stakeholder groups are recorded in Appendix K. In
addition, reference may be made to the NHTSA document at http://www.nhtsa.dot.gov/
safecommunities/SAFE%20COMM%20Html/index.html, which provides guidance on
building coalitions.
Specific Elements
1. Identify internal "champions" for the program
2. Identify the suitable contact in each of the agencies or private organizations who is
appropriate to participate in the program
3. Develop a brief document that helps sell the program and the contact's role in it by
3.1. Defining the problem
3.2. Outlining possible solutions
3.3. Aligning the agency or group mission by resolving the problem
3.4. Emphasizing the importance the agency has to the success of the effort
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SECTION VI--GUIDANCE FOR IMPLEMENTATION OF THE AASHTO STRATEGIC HIGHWAY SAFETY PLAN
3.5.Outlining the organizational framework for the working group and other
stakeholders cooperating on this effort
3.6. Outlining the rest of the process in which agency staff or group members are
being asked to participate
3.7. Outlining the nature of commitments desired from the agency or group for
the program
3.8. Establishing program management responsibilities, including communication
protocols, agency roles, and responsibilities
3.9. Listing the purpose for an initial meeting
4. Meet with the appropriate representative
4.1. Identify the key individual(s) in the agency or group whose approval is
needed to get the desired cooperation
4.2. Clarify any questions or concepts
4.3. Outline the next steps to get the agency or group onboard and participating
5. Establish an organizational framework for the group
5.1. Roles
5.2. Responsibilities
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