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7 The Impact Of 511 On Traveler Information tem. AASHTO, in cooperation with APTA, the U.S.DOT, and ITS America created the 511 Deployment Coalition to When the FCC designated the three-digit dialing code of 511 facilitate 511 deployment and allow public agencies to ben- as the national traveler information phone number and com- efit from an open exchange of each others' experiences (U.S. mented that a review of progress would be conducted after Department of Transportation 2001). 5 years to determine whether a national traveler information service was achievable, it began the second largest para- The combination of the designation of a three-digit digm shift in the traveler information industry. In addition, number that can be marketed nationwide, the federal seed shortly after the FCC designation of the 511 dialing code, money, and a national coalition to unite agencies in a com- the U.S.DOT began a program where initial "seed" money mon goal has been successful in launching 511 phone was provided to each state DOT to plan 511 deployment. The systems across the United States. Eight years after the des- combination of these two activities prompted a rapid devel- ignation, 511 is now available to roughly half of the popula- opment of 511 phone systems for traveler information dis- tion (and coverage includes the majority of the land mass semination throughout the United States. of the United States). Much like the Internet, public agencies had a learning curve with regard to the technologies, institutional issues, legal issues, and cost issues that surround a 511 phone sys-