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Guidebook 3 Introduction How the Guidebook Is Organized Extensive research and examination of communication best practices, both within and outside of the transportation community, formed the basis of this guidebook. From this work, we gleaned practical tips, a model process, case studies, and examples of good communication methods that all transportation researchers can use. This guide will explain the process so you can master how to communicate when it really matters. The book is organized into the following four chapters and two appendices: Chapter 1: Signs of Good Communication Chapter 4: Putting It All Together: Practices presents the seven signs of good Communicating to Specific Audiences communication practices. These were drawn from provides examples of how to communicate with our examination of the best practices both inside audiences that matter to transportation researchers: and outside of the transportation community. legislative leaders and their staff, research peers, transportation policy and program officials, the Chapter 2: The Communication Process news media, and the public. examines why communication matters and explores the process for planning, talking, writing, Appendix 1: Transportation Case Studies and creating. This is what most people have in mind contains seven transportation case studies that when they think about communication. illustrate these good communication practices. They were compiled during the research we conducted in Chapter 3: Planning & Evaluating creating this guidebook. Your Research Communication looks at two important elements of the communication Appendix 2: Non-Transportation Best Practices process--planning and evaluating your presents brief summaries of four non-transportation communication efforts. organizations whose approach to communicating the value of their research illustrates good practice. Several features in this guidebook will make using it more efficient. Boxes on the sides or bottom of the page provide practical advice, templates, and case-study examples. Look for the following: Summarizes key points drawn from the text discussion. Highlights a case-study application of the text discussion--drawn from one of seven transportation case studies included in Appendix 1. Provides examples or templates, such as how to write a one-page project description.