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Communication Matters
Communicating the
Value of Transportation Research
Guidebook
NCHRP REPORT 610
National Cooperative Highway Research Program
Consultants
Johanna P. Zmud, NuStats LLC
Julie L. Paasche, NuStats LLC
Mia Zmud, NuStats LLC
Timothy J. Lomax, Texas Transportation Institute
Joseph Schofer, Northwestern University
Judy Meyer, Public Information Associates
Subject Areas
Planning and Administration
Transportation Research Board
Washington, D.C.
www.trb.org
2009
OCR for page 4
NATIONAL COOPERATIVE HIGHWAY NCHRP REPORT 610
RESEARCH PROGRAM
Project 20-78
Systematic, well-designed research provides the most effective ISSN 0077-5614
approach to the solution of many problems facing highway
administrators and engineers. Often, highway problems are of local ISBN: 978-0-309-11764-7
interest and can best be studied by highway departments individually Library of Congress Control Number 2008911002
or in cooperation with their state universities and others. However, the
© 2009 Transportation Research Board
accelerating growth of highway transportation develops increasingly
complex problems of wide interest to highway authorities. These
problems are best studied through a coordinated program of COPYRIGHT PERMISSION
cooperative research.
Authors herein are responsible for the authenticity of their materials and for
In recognition of these needs, the highway administrators of the obtaining written permissions from publishers or persons who own the copyright
American Association of State Highway and Transportation Officials to any previously published or copyrighted material used herein.
initiated in 1962 an objective national highway research program Cooperative Research Programs (CRP) grants permission to reproduce material in
employing modern scientific techniques. This program is supported this publication for classroom and not-for-profit purposes. Permission is given with
on a continuing basis by funds from participating member states of the understanding that none of the material will be used to imply TRB, AASHTO,
the Association and it receives the full cooperation and support of FAA, FHWA, FMCSA, FTA, or Transit Development Corporation endorsement of
the Federal Highway Administration, United States Department of a particular product, method, or practice. It is expected that those reproducing
Transportation. the material in this document for educational and not-for-profit uses will give
appropriate acknowledgment of the source of any reprinted or reproduced
The Transportation Research Board of the National Academies was material. For other uses of the material, request permission from CRP.
requested by the Association to administer the research program
because of the Board's recognized objectivity and understanding
of modern research practices. The Board is uniquely suited for this NOTICE
purpose as it maintains an extensive committee structure from which The project that is the subject of this report was a part of the National Cooperative
authorities on any highway transportation subject may be drawn; it Highway Research Program conducted by the Transportation Research Board
possesses avenues of communications and cooperation with federal, with the approval of the Governing Board of the National Research Council. Such
state and local governmental agencies, universities, and industry; approval reflects the Governing Board's judgment that the program concerned is
its relationship to the National Research Council is an insurance of national importance and appropriate with respect to both the purposes and
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specialists in highway transportation matters to bring the findings of The members of the technical committee selected to monitor this project and
research directly to those who are in a position to use them. to review this report were chosen for recognized scholarly competence and with
due consideration for the balance of disciplines appropriate to the project. The
The program is developed on the basis of research needs identified opinions and conclusions expressed or implied are those of the research agency
by chief administrators of the highway and transportation departments that performed the research, and, while they have been accepted as appropriate
and by committees of AASHTO. Each year, specific areas of research by the technical committee, they are not necessarily those of the Transportation
needs to be included in the program are proposed to the National Research Board, the National Research Council, the American Association of State
Research Council and the Board by the American Association of State Highway and Transportation Officials, or the Federal Highway Administration, U.S.
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contributions to the solution of highway transportation problems of in the National Cooperative Highway Research Program do not endorse products
mutual concern to many responsible groups. The program, however, is or manufacturers. Trade or manufacturers' names appear herein solely because
intended to complement rather than to substitute for or duplicate other they are considered essential to the object of this report.
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