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NCHRP Report 610: Communicating the Value of Transportation Research (2009)
National Cooperative Highway Research Program (NCHRP)

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Lomax, Timothy J, Zmud, Johanna P, Zmud, Mia, Schofer, Joseph L, Paasche, Julie L, Meyer, Judy A, Transportation Research Board. "About The National Academies." NCHRP Report 610: Communicating the Value of Transportation Research. Washington, DC: The National Academies Press, 2009.

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NCHRP Report 610: Communication Matters Guidebook (1-62)
================ (63-1)
Transportation Research Board 2009 Executive Committee (2-2)
Communicating the Value of Transportation Research Guidebook (3-4)
About The National Academies (5-6)
Contents (7-7)
Introduction (8-8)
Why You Want to Read This Guidebook (9-9)
How the Guidebook Is Organized (10-10)
Chapter 1: Signs of Good Communication Practices (11-13)
Chapter 2: The Communication Process (14-14)
Context (15-17)
Strategy (18-19)
Content (20-21)
Communication Channels (22-26)
Style (27-29)
Communication Planning (30-33)
Evaluation and Feedback (34-36)
Chapter 4: Putting It All Together: Communicating to Specific Audiences (37-37)
Communicating with Research Program Managers (38-39)
Communicating with Congress, Legislators, and Staff (40-41)
Communicating with Policy Makers (42-43)
Communicating with the News Media (44-46)
Communicating with the Public (47-48)
Appendix 1: Transportation Case Studies (49-49)
Adaptive Control Software Lite (50-50)
Northwestern University New Bridge Steel (51-51)
California Seismic Bridge Retrofi tProgram (52-52)
Virginia Fiber-Reinforced Polymer Bridge Deck (53-53)
Missouri Statewide Installation of Median Cable Barriers (54-54)
Oregon Mileage Fee Concept and Road User Fee Pilot Program (55-56)
Appendix 2: Non-Transportation Best Practices (57-57)
St. Jude Children's Research Hospital (58-58)
Susan G. Komen for the Cure (59-59)
Consultative Group on International Agriculture Resources (60-60)
Association of Fish and WildlifeAgencies (61-61)
References (62-62)
Acronyms (63-64)

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Project Panel for Communicating the Value of Research Field of Special Projects (20-78) Jerome M. Lutin, New Jersey Institute of Technology (Chair) Calvin Roberts, Michigan DOT, Newark, New Jersey Lansing, Michigan Wesley S.C. Lum, California DOT, Beverly Sauer, Georgetown University, Sacramento, California Washington, DC Teresa M. Adams, Wisconsin Transportation Center, Madison, Jonathan Upchurch, National Park Foundation, Wisconsin Grand Canyon, Arizona Steve Dellenback, Southwest Research Institute, Marci Kenney, FHWA (retired) San Antonio, Texas Russell Houston, TRB Liaison Timothy A. Klein, Research and Innovative Technology Joseph Gregory, FHWA Liaison Administration, Washington, DC G.P. Jayaprakash, TRB Liaison Ann M. Overton, Virginia DOT, Charlottesville, Virginia Cooperative Research Programs Staff for NCHRP Report 610 Christopher W. Jenks, Director, Cooperative Research Programs Crawford F. Jencks, Deputy Director, Cooperative Research Programs B. Ray Derr, Senior Program Officer Eileen P. Delaney, Director of Publications Natalie Barnes, Editor