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NCHRP Report 610: Communicating the Value of Transportation Research (2009)
National Cooperative Highway Research Program (NCHRP)

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Lomax, Timothy J, Zmud, Johanna P, Zmud, Mia, Schofer, Joseph L, Paasche, Julie L, Meyer, Judy A, Transportation Research Board. "Appendix 2: Non-Transportation Best Practices." NCHRP Report 610: Communicating the Value of Transportation Research. Washington, DC: The National Academies Press, 2009.

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NCHRP Report 610: Communication Matters Guidebook (1-62)
================ (63-1)
Transportation Research Board 2009 Executive Committee (2-2)
Communicating the Value of Transportation Research Guidebook (3-4)
About The National Academies (5-6)
Contents (7-7)
Introduction (8-8)
Why You Want to Read This Guidebook (9-9)
How the Guidebook Is Organized (10-10)
Chapter 1: Signs of Good Communication Practices (11-13)
Chapter 2: The Communication Process (14-14)
Context (15-17)
Strategy (18-19)
Content (20-21)
Communication Channels (22-26)
Style (27-29)
Communication Planning (30-33)
Evaluation and Feedback (34-36)
Chapter 4: Putting It All Together: Communicating to Specific Audiences (37-37)
Communicating with Research Program Managers (38-39)
Communicating with Congress, Legislators, and Staff (40-41)
Communicating with Policy Makers (42-43)
Communicating with the News Media (44-46)
Communicating with the Public (47-48)
Appendix 1: Transportation Case Studies (49-49)
Adaptive Control Software Lite (50-50)
Northwestern University New Bridge Steel (51-51)
California Seismic Bridge Retrofi tProgram (52-52)
Virginia Fiber-Reinforced Polymer Bridge Deck (53-53)
Missouri Statewide Installation of Median Cable Barriers (54-54)
Oregon Mileage Fee Concept and Road User Fee Pilot Program (55-56)
Appendix 2: Non-Transportation Best Practices (57-57)
St. Jude Children's Research Hospital (58-58)
Susan G. Komen for the Cure (59-59)
Consultative Group on International Agriculture Resources (60-60)
Association of Fish and WildlifeAgencies (61-61)
References (62-62)
Acronyms (63-64)

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OCR for page 57
Guidebook 55 Non-Transportation Best Practices 2 Appendix Non-Transportation Best Practices These are condensed from the full best practices review presented in the final report for NCHRP Project 20-78, "Communicating the Value of Research." Best Practice 1: St. Jude Children's Research Hospital Best Practice 2: Susan G. Komen for the CureŽ Best Practice 3: Consultative Group on International Agriculture Resources Best Practice 4: Association of Fish and Wildlife Agencies