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Guidebook 57 Non-Transportation Best Practices 2 Practice Susan G. Komen for the Cure Best Context the research is eventually going to benefit the Komen for the Cure is the world's largest grassroots patient." To address this challenge, Komen offers network of breast cancer survivors and activists consumer-friendly breast health and breast cancer working to save lives, empower people, ensure information congruent with eighth- to tenth-grade quality care for all, and energize science to find the reading levels. The organization produces reader- cures. Since 1982, Komen for the Cure has invested friendly research/researcher profile stories for use in nearly $1 billion in efforts to fulfill its promises, newsletters and on Komen's website. making it the largest source of nonprofit funds Komen has worked over the years to make sure that dedicated to the fight against breast cancer in the reporters and editors know that when they come world by seeking breakthroughs in cancer diagnosis to Komen, they will receive reliable information and treatment. More than 100,000 volunteers, and access to some of the world's leading breast the key actors in Komen's communication, make cancer researchers and clinicians if they want to go up a network of local affiliates. These volunteers in depth on a particular subject or they need more keep the issue of finding a cure for breast cancer context. in the public eye. Some volunteers are involved in Komen's Champion for the Cure, which is a subunit Komen also added a chief scientific advisor, Dr. of Komen that works to educate elected officials and Eric P. Winer, an internationally known oncologist Congress about breast cancer research and issues. and educator from Harvard, to head its Scientific Advisory Board, composed of leading breast cancer Communication Approach researchers and clinicians. This board offers expert Komen relies on its grassroots advocacy network comment and perspective on breaking news in to disseminate information to all audiences the breast cancer arena. Dr. Winer and the board with whom it communicates. This is particularly make sure that Komen issues news and updates on true for communication with media, the public, research that are reliable and evidence based. and policy makers on a local affiliate level. The headquarters office of Komen for the Cure employs Outcomes communication specialists who create materials and Komen has several measures for determining make them available to local affiliates. The single, the success of its communication, including most important message the Komen for the Cure communication about research and its value. organization works to broadcast about the research Indicators of successful communication regarding it funds or the research it supports is that the research include the numbers and types of media research saves lives. calls it receives, the number of hits Komen receives on a particular story on its website regarding grants Challenges and the research, the number of inquiries it receives The most daunting challenge it has faced with about its research efforts, and the number and communicating about research and its value is caliber of grant applications it receives--all of which that "a lot of people, including many members are on the increase. of the press, see the word `research' and either think they can't/won't understand it or they are Donations to Komen for the Cure continue to afraid to even try. Coupled with this is the fact that increase, and the participation in Komen events, Komen funds a lot of `basic' research--inquiries at such as the Race for the Cure, continues to be the cellular level, etc., and it is, at times, difficult robust, as well. Funding from partner programs is to follow and even more difficult to visualize how expected to rise by nearly 40 percent this year.