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Guidebook 58 Communicating the Value of Transportation Research 3 Practice Consultative Group on International Best Agriculture Resources Context CGIAR believes communicating the value of The Consultative Group on International Agricultural the research conducted must include concrete, Research (CGIAR) is a strategic partnership of compelling messages that emphasize the impacts countries, international and regional organizations, of research conducted. The results of the research and private foundations supporting the work must be clear, and communication must link the of 15 international centers to foster sustainable results to CGIAR's goals of reducing poverty and agricultural growth through high-quality science hunger and protecting the environment. CGIAR aimed at benefiting the poor through stronger often communicates these results in written food security, better human nutrition/health, and materials as "leave-behinds" for officials in order to higher incomes and improved management of reinforce their face-to-face communications. natural resources. Originally focused on increasing Challenges crop production for specific critical food crops, CGIARS research today incorporates biodiversity and CGIAR generates a large amount of information; environment research. one challenge, therefore, is that recipients can often feel bombarded and overwhelmed. This is Key actors in research and communications efforts particularly true for one particular audience--policy of CGIAR are its member organizations, the leaders makers and officials--with whom CGIAR judiciously of those organizations, and a CGIAR staff based uses personal contacts to address this issue. in Washington, D.C. Their audiences include Another challenge cited by CGIAR is that written international aid agencies, policy makers (i.e., communications often go unread, no matter how U.S. Congress and leaders of developing nations), they are distributed. To address this challenge, private organizations and foundations, natural CGIAR has put more focus on media coverage resource organizations, and the media (including and finding ways to tell stories that reinforce the international media). messages it wishes to convey. Communication Approach Outcomes CGIAR uses both a centralized system of CGIAR measures its success of communicating communication and local communication at its 15 the value of research through increases in the centers. The foundation for the centralized system number of donors and amounts of donations is the Internet--to keep members, the media, to its programs. The organization considers its and mainstream interests informed on the most communications to have been "moderately" important and current issues. A more personalized successful over the past six years, as it has been approach is taken for policy makers and elected able to garner new support and maintain existing or appointed officials. CGIAR also leverages its support in a "competitive environment." members' and partners' communication abilities to disseminate information. For example, local CGIAR centers participate in radio interviews and local media discussions, a partner organization may produce a video that incorporates video from CGIAR, or research results from CGIAR can be found on links of websites of CGIAR partners.