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Guidebook 61 References References Cutlip, Scott M., Allen H. Center, and Glen M. Broom, Effective Public Relations, 8th ed., Prentice Hall, NY, 1999. Bremmer, Daniela and James H. Bryan, Jr., "Bridging the Gap Between Agencies and Citizens: Performance Journalism as a Practical Solution to Communicate Performance Measures and Results," Transportation Research Record: Journal of the Transportation Research Board, No. 2046, Transportation Research Board of the National Academies, Washington, D.C., 2008, p. 20-29. Dean, Thomas B. and Barbara T. Harder, NCHRP Synthesis of Highway Practice 280: Seven Keys to Building a Robust Research Program, Transportation Research Board, National Research Council, Washington, D.C., 1999, p. 2. FrameWorks Institute, "Framing Public Issues," 2002, , accessed on October 28, 2008. Mendonca, Lenny T. and Matt Miller, "Crafting a Message that Sticks: An Interview with Chip Heath," The McKinsey Quarterly, November 2007, , accessed on October 28, 2008. National Sciences and Engineering Research Council of Canada, "Communicating Science to the Public: A Handbook for Researchers," January 5, 2004, , accessed on May 28, 2009. VandeVrede, Linda, "The new rules: Time to remember the difference between publicity and public relations," Public Relations Tactics, Public Relations Society of America, September 2007, , accessed on October 28, 2008.