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Guidebook 1 Introduction Introduction The need for transportation research can be a tough sell to policy makers and the public. Many in the transportation community regard Successfully conveying the value of research the lack of awareness and knowledge of the value can contribute to ongoing future support. of such research as a major obstacle to securing adequate funding for further advances in safety, mobility, and infrastructure. Conduct Research Most people conceptually grasp the value of research and its results, but this awareness does not always lead to support for innovations Convey or implementation of new technologies-- Value particularly those that take years to develop. Today's climate of tough decision-making, tight Research $upport budget cycles, and limited funding demands immediate results. The approval process for new or continuing research projects requires that we clearly communicate how these innovations will be applied and how they will affect Americans' lives now and in the future. If you are reading this guidebook, you likely are a transportation researcher, research manager, or someone who uses research findings to make decisions and get results. You recognize the vital role research plays in our national transportation system. Your work provides solutions so we can reduce congestion, build better and safer roads for drivers and pedestrians, and increase the service life of bridges. By informing policies and bringing new technologies to the forefront, such "The time is long past when the value research creates extraordinary benefits for society, of the research will simply sell itself increasing both our productivity and standard of with no additional effort." living. Properly packaging a research report alone will not ensure implementation or further research funding for follow-up studies. Effectively communicating both the results and return on investment of a single project or an entire program remains a major challenge for transportation research organizations at all levels. The time is long past when the value of the research will simply sell itself with no additional effort.