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Guidebook 2 Communicating the Value of Transportation Research Why You Want to Read This Guidebook Among the resources developed under the National Cooperative Highway Research Program's (NCHRP) Project 20-78, NCHRP Project 20-78, "Communicating "Communicating the Value of Research," this the Value of Research," consists of three guidebook will advise transportation researchers, planners, managers, and others how to overcome interconnected information materials: communication challenges. Some still believe an overview, this guidebook, and a research is best communicated at the end of a workshop. project and that communication is a costly and complicated venture. The information in this guidebook will show you how incorporating a basic communication strategy into your research process can make that process easier, and that by following this practical advice, you can increase the likelihood of your research accomplishing your desired goal. Successful communication of research results is not merely a matter of modifying the skill sets of research directors and their scientists. Transportation engineers and researchers will not become trained professional communicators after reading this guidebook. Rather, it offers a blueprint for integrating communication throughout the research process and introduces "The information in this new ways of thinking about it. guidebook will show you how adopting a principle of continual This guidebook stresses the importance of adopting a principle of continual communications throughout communications throughout the research the research process can increase process. This means integrating communication at the beginning of your research planning and the likelihood of your research involving others in each step. Incorporating accomplishing your desired goal." communication produces important assets that complement the research results: building public trust, strengthening credibility, and inspiring positive action.