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OCR for page 9
Guidebook
2
Communicating the Value of Transportation Research
Why You Want to Read This Guidebook
Among the resources developed under
the National Cooperative Highway
Research Program's (NCHRP) Project 20-78,
NCHRP Project 20-78, "Communicating
"Communicating the Value of Research," this
the Value of Research," consists of three
guidebook will advise transportation researchers,
planners, managers, and others how to overcome interconnected information materials:
communication challenges. Some still believe an overview, this guidebook, and a
research is best communicated at the end of a workshop.
project and that communication is a costly and
complicated venture. The information in this
guidebook will show you how incorporating a
basic communication strategy into your research
process can make that process easier, and that by
following this practical advice, you can increase
the likelihood of your research accomplishing
your desired goal.
Successful communication of research results
is not merely a matter of modifying the skill
sets of research directors and their scientists.
Transportation engineers and researchers will
not become trained professional communicators
after reading this guidebook. Rather, it offers
a blueprint for integrating communication
throughout the research process and introduces
"The information in this
new ways of thinking about it. guidebook will show you how
adopting a principle of continual
This guidebook stresses the importance
of adopting a principle of continual
communications throughout
communications throughout the research the research process can increase
process. This means integrating communication
at the beginning of your research planning and
the likelihood of your research
involving others in each step. Incorporating accomplishing your desired goal."
communication produces important assets that
complement the research results: building public
trust, strengthening credibility, and inspiring
positive action.
