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A-1 APPENDIX A Media Planner Quantitative Survey

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A-9 Note: There are two questions numbered 20. Half of the sample was asked to assess billboards. The other half of the sample was asked to assess place-based media instead.

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A-10 Note: There are two questions numbered 20. Half of the sample was asked to assess billboards. The other half of the sample was asked to assess place-based media instead.

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