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Rights & Permissions Free PDF Access Sign in to download PDF book and chapters Free Resources Display this book on your site! Related Titles TCRP Synthesis 99: Uses of Social Media in Public Transportation TCRP Web Document 8: Marketing Transit Services to Business Other Related Titles TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues (2009) Transit Cooperative Research Program (TCRP) Citation Manager Export the bibliographic data for this book in your chosen format Web Search Builder Use this book's key terms to search within this book, across our collection, or across the Web. Skim This Chapter Skim this chapter and use this chapter's key terms to search within this book. Reference Finder Paste in your own text to find books that relate to your topic. Citation Manager Alpers, Jane, Transportation Research Board. "Appendix A - Media Planner Quantitative Survey." TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press, 2009. Please select a format: Page 73   E-mail Share on facebook Facebook Share on delicious Delicious Share on stumbleupon Stumble Share on twitter Twitter More Sharing ServicesMore Page 73 Front Matter (R1-R8) Summary (1-8) Problem Statement (9-9) Research Objectives (10-10) Literature Review (11-13) Media Industry Overview (14-17) Promotion Activities of Media Trade Organizations (18-19) Marketing and Advertiser Trends (20-21) Media Planner Quantitative Research (22-23) Transit Agency Survey (24-24) Media Planner Quantitative Research (25-54) Advertiser Interviews (55-55) Advertising Sales Contractor Interviews (56-59) Transit Agency Survey (60-61) Conclusions (62-63) Recommendations (64-68) Further Research (69-70) References (71-71) Glossary (72-72) Appendix A - Media Planner Quantitative Survey (73-93) Appendix B - Advertiser Interview Guide (94-95) Appendix C - Advertising Sales Contractor Interview Guide (96-96) Appendix D - Media Planner Pre-Survey Interview Guide (97-97) Appendix E - Transit Agency Survey (98-98) Abbreviations used without definitions in TRB publications (99-99)

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A-1 APPENDIX A Media Planner Quantitative Survey

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A-9 Note: There are two questions numbered 20. Half of the sample was asked to assess billboards. The other half of the sample was asked to assess place-based media instead.

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A-10 Note: There are two questions numbered 20. Half of the sample was asked to assess billboards. The other half of the sample was asked to assess place-based media instead.

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