Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.
OCR for page 98
E-1 APPENDIX E Transit Agency Survey July 2007 In general, are you in favor of trying new media? If yes, but only under certain conditions, please specify what Please provide the following information. those conditions are. If not in favor, please explain why not. Name__________________________________________ Please provide the total advertising sales dollars generated through your ad space for the past six years. (Note: Please use the Position________________________________________ total sales amount, i.e., not just what the transit agency received.) Transit Authority________________________________ Please provide advertising sales dollars generated from national advertisers. Enter "0" if you sold no advertising to Please describe any initiatives you have undertaken to national advertisers. If the numbers are not available, please increase your advertising sales, e.g., adding new advertising enter an approximate percentage (e.g., 5%). If you have no space (like bus shelters) or approving new products (like full idea, enter "NA." wraps) Who is/are your advertising sales contractor(s)? What obstacles do you see to selling more transit advertis- ing? In other words, what is keeping advertisers from buying If there were one thing you could change about how tran- more or sales contractors from selling more? sit advertising is managed within your Transit Authority, what would it be? Please state specific ideas you have for increasing advertis- ing sales. If there were one thing you could change about your adver- tising sales contract(s), what would it be? Please describe your experience with so-called new media. What have you tried, and was it successful? Why or Do you see any opportunities for APTA to help your Transit why not? Authority increase its advertising sales? If so, please describe.