Cover Image

Not for Sale

View/Hide Left Panel
Click for next page ( 82

The National Academies | 500 Fifth St. N.W. | Washington, D.C. 20001
Copyright © National Academy of Sciences. All rights reserved.
Terms of Use and Privacy Statement

Below are the first 10 and last 10 pages of uncorrected machine-read text (when available) of this chapter, followed by the top 30 algorithmically extracted key phrases from the chapter as a whole.
Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.

OCR for page 81
Public Relations 81 relationships with political officials and keeping them informed and apprised of airport positions is important. Such communication can be accomplished with direct, concise correspondence or with personal meetings. An elected official may or may not have any knowledge of or inter- est in airport issues. Airport representatives should provide facts that will help guide informed decision making. Public Events Inviting the public out to the airport for various events can be an effective way of building sup- port for an airport. Hosting airport tours, events, and air shows helps raise community aware- ness and foster goodwill. It is common for small airports to host an annual fly-in breakfast. Airport management will often support this activity, which may be put on by an airport-based user group such as a flying club, civil air patrol, or experimental aircraft association chapter. Air show events are quite popular with the public and can attract thousands of visitors to an airport. These shows often include aircraft aerobatic performances, aircraft static displays, and other ground events. Air shows will generally require an FAA waiver coordinated through the local FAA flight standards district office. Airport management should always have on hand an up-to-date copy of any FAA waiver affecting the operation of the airport. Every air show is organized differently but clearly takes an immense amount of time and coor- dination to plan, organize, and conduct. Air show sponsors will need to coordinate all activities with the airport manager. The primary consideration of any public event or air show should be public safety. The required planning and coordination for an air show will take at least 12 months. Some of these operational considerations include Safety and security, Aircraft parking, Filing of NOTAMs, Air traffic control, Airspace requirements, Automobile parking, Pedestrian flow of traffic, Emergency planning, Communications, and Waiver provisions. Additional Resources The ACRP is funding several projects related to airport marketing including Project 01-04, "Marketing Techniques for Small Airports," which will be published in 2009. In addition, the American Association of Airport Executives (AAAE) offers a wide range of publications pertain- ing to airport marketing and community relations through the information library on its website ( Online access to the publications is limited to AAAE members, although non- members may purchase the documents. The AOPA also offers several community relations oriented documents through its website ( Accessing the AOPA publications online is not restricted to AOPA members.