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TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers (2009)
Transit Cooperative Research Program (TCRP)

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Transportation Research Board. "3.1.1.3 Dissemination Methods/Technologies Utilized." TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers. Washington, DC: The National Academies Press, 2009.

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Front Matter (R1-R11)
Summary (1-7)
1.1 Background (8-8)
1.3 Research Tasks (9-9)
2.2 National Inventory of Operational 511 Systems (10-10)
2.3 Transit Agency Case Studies (11-12)
2.4 Non-Transit Call Center Interviews (13-13)
2.6 Transit Rider Focus Group (14-16)
3.1.1.1 Customer Information Needs and Preferences (17-17)
3.1.1.2 Information Provided by Transit Agencies (18-18)
3.1.1.3 Dissemination Methods/Technologies Utilized (19-19)
3.1.1.4 Matching Dissemination Methods/Technologies with Customer Needs and Preferences (20-21)
3.1.2.3 Technologies (22-24)
3.1.2.4 Metrics (25-25)
3.1.3 Implications of Agency Size and Type (26-27)
3.2.2 Implications for Transit Agencies (28-28)
3.3.2.1 Operational 511 Systems (29-29)
3.3.2.2 Transit Agency Participation in 511 Systems (30-31)
3.3.3.1 Customer Information and Call Center Approaches (32-32)
3.3.3.2 Participation in Non-511 Traveler Information Systems (33-33)
3.3.4 Transit-Related 511 Operating Statistics (34-34)
3.4 Transit Agency Case Studies (35-35)
3.4.1.1 Arizona 511 (36-37)
3.4.1.2 El Dorado Transit (Sacramento California, Area) (38-38)
3.4.1.4 Central Florida Regional Transportation Authority (39-39)
3.4.1.5 Island Explorer (Bar Harbor, Maine) (40-40)
3.4.1.7 Charlotte Area Transit (North Carolina) (41-41)
3.4.1.8 San Diego 511 (42-44)
3.4.1.10 Washington Metropolitan Area Transportation Authority (45-45)
3.4.1.12 Southeast Florida 511 (46-51)
3.4.1.13 San Francisco Bay Area 511 (52-61)
3.4.2.1 Manchester Transit Authority (New Hampshire) (62-62)
3.4.2.3 King County Metro Transit (Seattle) (63-63)
3.4.3.2 Regional Transit District (Denver) (64-64)
3.4.3.4 Tri-Met (Portland) (65-65)
3.5.1 Rationale for Transit Content Decisions (66-66)
3.6 Transit Rider Focus Group (67-67)
3.6.2 Transit Information on 511 (68-69)
4.1.1.1 National Overview of 511 Systems and Transit Participation (70-70)
4.1.1.3 Transit Rationale for Participation/Non-Participation in 511 (71-71)
4.1.1.4 Impacts of 511 Participation on Transit Agencies (72-73)
4.1.2.1 Buy-In on 511 as a Multimodal Resource (74-74)
4.1.3.2 Transit Information on 511 (75-75)
4.1.4.1 The Role of the Telephone in Transit Customer Information (76-76)
4.2.1.1 General Recommendations on the Applicability of Basic and Additional Transit Information on 511 (77-77)
4.2.1.2 Basic Transit Information (78-78)
4.2.2.1 Consider Greater Utilization of Proven, Advanced Technologies and Techniques (79-80)
4.3 Plan for Implementing the Research Findings (81-82)
References (83-84)
Appendix A - Transit Agency Interview Questionnaire (85-87)
Appendix B - Transit Rider Focus Group Discussion Guide (88-89)
Abbreviations used without definitions in TRB publications (90-90)

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19 the type of information provided. Interviewees also reported of 30 transit agencies that documented the number of agencies that questions and comments related to lost and found and that use each type of dissemination media for various types of complaints/suggestions also constitute significant portions of information. The results are shown in Table 6. The percentages the information they provide. Transit call centers at the agen- associated with each dissemination medium in the columns cies that provide paratransit and ridesharing services provide indicate the percentage of transit agencies that utilize each par- related information such as how to apply for paratransit eli- ticular medium for disseminating at least one type of informa- gibility and make trip reservations, in addition to providing tion. For example, 23% of agencies utilize printed materials basic rider information. ("paper"). The numbers within the individual cells of the table show how many agencies--out of the 30 surveyed--utilize a particular medium for disseminating a specific type of infor- 3.1.1.3 Dissemination Methods/ mation. As shown in Table 6, print materials (23%), websites Technologies Utilized (22%), and telephones (19%), are the most commonly used The fact that transit agencies utilize a variety of print and dissemination methods. electronic media for disseminating traveler information to Figure 2 summarizes the results from TCRP Synthesis 48: their customers is well documented in the literature. Both Real-Time Bus Arrival Information Systems (15) regarding the print and electronic media are developed by agencies per dissemination media used for real-time transit information guidelines set by the ADA and the ADA Accessibility Guide- provided by transit agencies in and outside of the United States. lines (ADAAG), as applicable. (12, 13) A study regarding the In addition to showing that real-time information is more effectiveness of rider communication (14) included a survey common for agencies outside the United States, the results Table 6. U.S. transit agencies' dissemination media by type of information. Dissemination Media (%) On-board electronic sign (1%) Wireless Application Protocol Wireless device (PDA, iPod) (WAP)-enabled device (1%) Public address system (3%) Electronic sign at transit Internet (website) (22%) Mobile telephone (1%) E-mail or page (5%) Static sign at transit stop/station (13%) Telephone (19%) stop/station (3%) Paper (23%) Other (3%) Kiosk (5%) Operational Information: (1%) Next bus/train/ferry arrival/departure 15 15 10 6 3 15 19 1 2 8 2 1 1 time (either real time or scheduled) Detours/delays 23 18 7 8 1 20 22 3 1 5 10 3 4 Vehicle location 1 0 1 2 2 6 0 0 0 0 0 0 Trip and/or connection time 14 10 2 1 16 16 1 1 6 3 1 1 Fare payment 26 15 0 0 1 24 21 2 1 6 7 1 5 Parking availability 5 1 2 0 0 6 6 1 1 3 3 1 0 General Information: Maps, routes, schedules, and fares 30 22 0 0 0 30 23 0 1 10 5 2 4 Rider's Guide 27 6 24 13 4 1 0 4 Information for disabled riders 26 7 1 1 25 21 1 1 2 4 1 2 Trip planning (including Point A to Point B planning, find closest stop, 10 4 17 20 2 1 3 2 1 4 find service at a location) Safety/Security: Reminders about notifying officials 19 13 5 7 2 13 3 1 0 3 4 0 0 about suspicious packages or activity Evacuation of transit 8 5 2 4 0 5 0 1 3 facilities/vehicles Escalator/elevator outages 1 3 1 0 0 3 3 0 0 0 1 0 0 Amber Alerts 1 0 1 0 0 0 0 0 0 0 0 1 Source: TCRP Synthesis 68: Methods of Ridership Communication (Table 6, p. 52).