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TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers (2009)
Transit Cooperative Research Program (TCRP)

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Transportation Research Board. "3.3.3.2 Participation in Non-511 Traveler Information Systems." TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers. Washington, DC: The National Academies Press, 2009.

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33
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Page
33
Front Matter (R1-R11)
Summary (1-7)
1.1 Background (8-8)
1.3 Research Tasks (9-9)
2.2 National Inventory of Operational 511 Systems (10-10)
2.3 Transit Agency Case Studies (11-12)
2.4 Non-Transit Call Center Interviews (13-13)
2.6 Transit Rider Focus Group (14-16)
3.1.1.1 Customer Information Needs and Preferences (17-17)
3.1.1.2 Information Provided by Transit Agencies (18-18)
3.1.1.3 Dissemination Methods/Technologies Utilized (19-19)
3.1.1.4 Matching Dissemination Methods/Technologies with Customer Needs and Preferences (20-21)
3.1.2.3 Technologies (22-24)
3.1.2.4 Metrics (25-25)
3.1.3 Implications of Agency Size and Type (26-27)
3.2.2 Implications for Transit Agencies (28-28)
3.3.2.1 Operational 511 Systems (29-29)
3.3.2.2 Transit Agency Participation in 511 Systems (30-31)
3.3.3.1 Customer Information and Call Center Approaches (32-32)
3.3.3.2 Participation in Non-511 Traveler Information Systems (33-33)
3.3.4 Transit-Related 511 Operating Statistics (34-34)
3.4 Transit Agency Case Studies (35-35)
3.4.1.1 Arizona 511 (36-37)
3.4.1.2 El Dorado Transit (Sacramento California, Area) (38-38)
3.4.1.4 Central Florida Regional Transportation Authority (39-39)
3.4.1.5 Island Explorer (Bar Harbor, Maine) (40-40)
3.4.1.7 Charlotte Area Transit (North Carolina) (41-41)
3.4.1.8 San Diego 511 (42-44)
3.4.1.10 Washington Metropolitan Area Transportation Authority (45-45)
3.4.1.12 Southeast Florida 511 (46-51)
3.4.1.13 San Francisco Bay Area 511 (52-61)
3.4.2.1 Manchester Transit Authority (New Hampshire) (62-62)
3.4.2.3 King County Metro Transit (Seattle) (63-63)
3.4.3.2 Regional Transit District (Denver) (64-64)
3.4.3.4 Tri-Met (Portland) (65-65)
3.5.1 Rationale for Transit Content Decisions (66-66)
3.6 Transit Rider Focus Group (67-67)
3.6.2 Transit Information on 511 (68-69)
4.1.1.1 National Overview of 511 Systems and Transit Participation (70-70)
4.1.1.3 Transit Rationale for Participation/Non-Participation in 511 (71-71)
4.1.1.4 Impacts of 511 Participation on Transit Agencies (72-73)
4.1.2.1 Buy-In on 511 as a Multimodal Resource (74-74)
4.1.3.2 Transit Information on 511 (75-75)
4.1.4.1 The Role of the Telephone in Transit Customer Information (76-76)
4.2.1.1 General Recommendations on the Applicability of Basic and Additional Transit Information on 511 (77-77)
4.2.1.2 Basic Transit Information (78-78)
4.2.2.1 Consider Greater Utilization of Proven, Advanced Technologies and Techniques (79-80)
4.3 Plan for Implementing the Research Findings (81-82)
References (83-84)
Appendix A - Transit Agency Interview Questionnaire (85-87)
Appendix B - Transit Rider Focus Group Discussion Guide (88-89)
Abbreviations used without definitions in TRB publications (90-90)

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33 Table 12. Agency call center complexity versus 511 integration. Agencies' Level of 511 Participation Measure of Call Center Complexity Not Integrated Integrated Agencies with advanced technologies 58% 43% Agencies tracking advanced metrics 58% 86% Agencies with advanced demand forecasting 16% 14% Agencies with advanced quality monitoring 37% 43% Agencies with advanced customer satisfaction monitoring 26% 0% Agencies with extended hours of operation 74% 71% Agencies with call center staff with advanced set of skills 68% 86% Agencies providing bilingual information 60 % 14% Agencies providing real-time information 15% 43% centers. Participation is more a function of whether the 511 511 websites, DMS (which are included in a multimodal trav- system in question includes transit information at all, and eler information system, excluding signs operated by the tran- whether the 511 sponsor provided transit with an opportu- sit agency dedicated strictly to their information) and HAR. nity to participate. Most transit agencies, regardless of their Each agency also was offered an "other" category to capture size or call center sophistication, took advantage of opportu- any other type of broader traveler information system involve- nities to integrate with 511 if offered the choice. ment. Figure 9 graphically summarizes these interview results. Overall, there is not a high degree of participation in any of a variety of broader traveler information systems. Among 3.3.3.2 Participation in Non-511 Traveler either the 511-participating or non-511 participating agencies, Information Systems no more than 44% of the agencies were involved in any given Each transit agency was asked if they participated in any dissemination method. The sample size (results are based on non-511 traveler information systems like 511 websites, non- 25 transit agency interviews) and the differences between the 50 45 40 Percentage of Transit Agencies 35 30 25 511-Integrated 20 Agencies Non-Integrated Transit Agencies 15 10 5 0 Non-511 511 Non-511 Dynamic Highway Other Phone Website Website Message Advisory Sign Radio Figure 9. Participation in broad traveler information systems.