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TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers (2009)
Transit Cooperative Research Program (TCRP)

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Transportation Research Board. "4.2.1.2 Basic Transit Information." TCRP Report 134: Transit, Call Centers, and 511: A Guide for Decision Makers. Washington, DC: The National Academies Press, 2009.

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Page
78
Front Matter (R1-R11)
Summary (1-7)
1.1 Background (8-8)
1.3 Research Tasks (9-9)
2.2 National Inventory of Operational 511 Systems (10-10)
2.3 Transit Agency Case Studies (11-12)
2.4 Non-Transit Call Center Interviews (13-13)
2.6 Transit Rider Focus Group (14-16)
3.1.1.1 Customer Information Needs and Preferences (17-17)
3.1.1.2 Information Provided by Transit Agencies (18-18)
3.1.1.3 Dissemination Methods/Technologies Utilized (19-19)
3.1.1.4 Matching Dissemination Methods/Technologies with Customer Needs and Preferences (20-21)
3.1.2.3 Technologies (22-24)
3.1.2.4 Metrics (25-25)
3.1.3 Implications of Agency Size and Type (26-27)
3.2.2 Implications for Transit Agencies (28-28)
3.3.2.1 Operational 511 Systems (29-29)
3.3.2.2 Transit Agency Participation in 511 Systems (30-31)
3.3.3.1 Customer Information and Call Center Approaches (32-32)
3.3.3.2 Participation in Non-511 Traveler Information Systems (33-33)
3.3.4 Transit-Related 511 Operating Statistics (34-34)
3.4 Transit Agency Case Studies (35-35)
3.4.1.1 Arizona 511 (36-37)
3.4.1.2 El Dorado Transit (Sacramento California, Area) (38-38)
3.4.1.4 Central Florida Regional Transportation Authority (39-39)
3.4.1.5 Island Explorer (Bar Harbor, Maine) (40-40)
3.4.1.7 Charlotte Area Transit (North Carolina) (41-41)
3.4.1.8 San Diego 511 (42-44)
3.4.1.10 Washington Metropolitan Area Transportation Authority (45-45)
3.4.1.12 Southeast Florida 511 (46-51)
3.4.1.13 San Francisco Bay Area 511 (52-61)
3.4.2.1 Manchester Transit Authority (New Hampshire) (62-62)
3.4.2.3 King County Metro Transit (Seattle) (63-63)
3.4.3.2 Regional Transit District (Denver) (64-64)
3.4.3.4 Tri-Met (Portland) (65-65)
3.5.1 Rationale for Transit Content Decisions (66-66)
3.6 Transit Rider Focus Group (67-67)
3.6.2 Transit Information on 511 (68-69)
4.1.1.1 National Overview of 511 Systems and Transit Participation (70-70)
4.1.1.3 Transit Rationale for Participation/Non-Participation in 511 (71-71)
4.1.1.4 Impacts of 511 Participation on Transit Agencies (72-73)
4.1.2.1 Buy-In on 511 as a Multimodal Resource (74-74)
4.1.3.2 Transit Information on 511 (75-75)
4.1.4.1 The Role of the Telephone in Transit Customer Information (76-76)
4.2.1.1 General Recommendations on the Applicability of Basic and Additional Transit Information on 511 (77-77)
4.2.1.2 Basic Transit Information (78-78)
4.2.2.1 Consider Greater Utilization of Proven, Advanced Technologies and Techniques (79-80)
4.3 Plan for Implementing the Research Findings (81-82)
References (83-84)
Appendix A - Transit Agency Interview Questionnaire (85-87)
Appendix B - Transit Rider Focus Group Discussion Guide (88-89)
Abbreviations used without definitions in TRB publications (90-90)

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78 Almost All Number of Transit Agencies Basic Additional Information Information (minimum recommended by 511 Deployment Coalition) Few Real-time Arrival / Interactive Trip Route-level Schedule Service Disruptions General Schedule Call Transfer Transit Phone # Departure info. & Fare Info. Planner & Fare Info. Type of Transit Information on 511 Figure 10. General recommendations for transit agency 511 information. basic information participation in 511. However, the level of The results of this study generally support the 511 Deploy- additional information participation is probably appropriate ment Coalition's recommendation that every 511 system in- for far fewer agencies. In regard to the basic information por- clude this basic information for each transit agency. In many tion of Figure 10, service disruptions and call transfers are cases, transit agencies will not derive significant direct benefits shown as slightly less widely applicable and cost-effective from participation because 511 systems are often not effectively because, unlike general information and listing of a transit promoted to transit users and most transit users will find call- phone number, these features have an on-going cost and/or ing a transit agency just as easy and more effective (since the maintenance component. Likewise, due to the even greater 511 system will probably not have all of the answers to their costs and challenges associated with the various types of questions). However, assuming the 511 administrator embraces additional information, in many cases, this information and 511 as a multimodal resource and that--as is almost always these features will not be highly cost-effective on 511. Detailed the case--transit is not expected to help pay for 511, even the guidance on the decisions related to both basic and additional minor benefit of 511 participation makes it a good idea for transit information on 511 is presented in the subsections most transit agencies. Those benefits are twofold, as follows: that follow. 1. Participation in 511 demonstrates commitment and sup- port to the concept of multimodal coordination, and 4.2.1.2 Basic Transit Information 2. There are probably some callers to 511 (e.g., newcomers The basic information identified by the 511 Deployment or visitors to the area who may know about, or learn of, Coalition is the logical place to start with any transit 511 deci- 511 before they find the local transit agency phone num- sion. The Deployment Coalition recommends including the ber) who will find the basic transit information, especially following for each transit agency within the 511 service area: the call transfer option, convenient. · A description of the agency's service area, Of course, in those rare cases where a 511 system is heavily · Schedule and fare information, and effectively marketed to transit customers, the benefits will · Information about service disruptions, and be much more dramatic and many, rather than just a few, 511 · A connection (call transfer out of 511) to the transit callers will derive value. Table 15 summarizes the specific fac- agency's customer service center. tors that will impact decisions made by a transit agency and a