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58 Airports and the Newest Generation of General Aviation Aircraft
Table 6-1. Potential audiences.
Audience Examples Purpose of Outreach
Tenants, pilots associations, EAA · Create informed spokespeople
Users Chapters, Civil Air Patrol · Remind users to be good neighbors
Civic, service, and fraternal · Increase knowledge and
organizations, such as the League of understanding of the airport
Women Voters, Kiwanis Club, · Develop support for the airport
Community Optimist Club, Rotary Club, American
Organizations Legion, Lions Club, Elks Club,
Jaycees, Knights of Columbus, Shriners
Club, Veterans of Foreign Wars
(VFW), and neighborhood associations
Chamber of commerce, economic · Develop informed supporters
Business development associations, merchants
Community associations, and businesses that benefit
from serving airport users
Local, state, and federal elected · Develop support for the airport
officials. Some local officials may be in
Elected Officials an oversight capacity; others may be
able to help promote the airport or
pursue funding for improvements
· Make the airport part of the
Zoning Commission and Area Planning
Land Use Planners Commission members, MPOs
planning process
· Develop support for the airport
Local TV, radio, and newspaper · Become a known entity and a
Media reporters potential press liaison
· Nurture aviation interest
Educational
School groups, scout troops · Promote the benefits of GA
Organizations
· Reach out to potential future users
Source: Aerofinity, Inc.
However, because it is difficult to change a negative
viewpoint, most effort should focus on the broader
Key Community Outreach Questions
segment of the population, who along with existing
What do people outside the airport fence airport supporters, can generate support to overcome
know about the airport? Do they even opponents.
know it is there?
What do people believe the airport offers
the community?
6.3 The Message
What are the goals of the community
and how does the airport fit within Before formulating the message, it is vital to listen to
those goals? the community and be aware of perceptions (positive
Are community members aware of new and negative) about the airport.
generation aircraft, particularly VLJs?
The goal of community outreach is to make the
If so, do they have concerns about noise
airport's value known and identify positive events that
or other issues? otherwise may go unnoticed. The message for an airport
will vary based on the current and past community
outreach program. At airports with a limited or non-
existent community outreach program, the spread of new generation GA aircraft can provide a
reason to increase awareness and inform the community about the airport.
The message should be factual and centered on the local airport. Aviation jargon should be
avoided where possible, but it is also important not to speak down to the audience. Table 6-2
identifies potential discussion points to include in the message to inform the community about
