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58 Airports and the Newest Generation of General Aviation Aircraft Table 6-1. Potential audiences. Audience Examples Purpose of Outreach Tenants, pilots associations, EAA Create informed spokespeople Users Chapters, Civil Air Patrol Remind users to be good neighbors Civic, service, and fraternal Increase knowledge and organizations, such as the League of understanding of the airport Women Voters, Kiwanis Club, Develop support for the airport Community Optimist Club, Rotary Club, American Organizations Legion, Lions Club, Elks Club, Jaycees, Knights of Columbus, Shriners Club, Veterans of Foreign Wars (VFW), and neighborhood associations Chamber of commerce, economic Develop informed supporters Business development associations, merchants Community associations, and businesses that benefit from serving airport users Local, state, and federal elected Develop support for the airport officials. Some local officials may be in Elected Officials an oversight capacity; others may be able to help promote the airport or pursue funding for improvements Make the airport part of the Zoning Commission and Area Planning Land Use Planners Commission members, MPOs planning process Develop support for the airport Local TV, radio, and newspaper Become a known entity and a Media reporters potential press liaison Nurture aviation interest Educational School groups, scout troops Promote the benefits of GA Organizations Reach out to potential future users Source: Aerofinity, Inc. However, because it is difficult to change a negative viewpoint, most effort should focus on the broader Key Community Outreach Questions segment of the population, who along with existing What do people outside the airport fence airport supporters, can generate support to overcome know about the airport? Do they even opponents. know it is there? What do people believe the airport offers the community? 6.3 The Message What are the goals of the community and how does the airport fit within Before formulating the message, it is vital to listen to those goals? the community and be aware of perceptions (positive Are community members aware of new and negative) about the airport. generation aircraft, particularly VLJs? The goal of community outreach is to make the If so, do they have concerns about noise airport's value known and identify positive events that or other issues? otherwise may go unnoticed. The message for an airport will vary based on the current and past community outreach program. At airports with a limited or non- existent community outreach program, the spread of new generation GA aircraft can provide a reason to increase awareness and inform the community about the airport. The message should be factual and centered on the local airport. Aviation jargon should be avoided where possible, but it is also important not to speak down to the audience. Table 6-2 identifies potential discussion points to include in the message to inform the community about