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60 Airports and the Newest Generation of General Aviation Aircraft Table 6-3. Potential methods for community outreach. Method Example Attend Meetings Planning Commission, Zoning Board Make Formal and informal presentations to the Planning Commission and Presentations Zoning Board Meetings with elected officials and/or the media Personal Invite them to the airport, and keep them informed Meetings Be a resource for them to respond to constituents or readers/viewers Generate interest in the airport Give Interviews Local newspapers, radio stations, and TV stations Handouts Brochures, pamphlets, flyers, etc. Static displays of aircraft, airport anniversary celebrations, military reserve days, air races, fly-in breakfasts, dedication of new buildings, youth group Arrange Events activities, career days, student art showings, warbird displays, airport days, airport tours, etc. Press Releases About any of the above events Keeps tenants informed Newsletters Use as an outreach tool Make airport facts readily available Website Post press releases 6.4.1 Presentations Presentations can be a low-cost method to reach a broad community audience. Public speak- ing can be intimidating, so it is important to prepare. Some guidelines for a good presentation follow: Know the audience and the material. Dress appropriately. Speak slowly and with conviction, enunciate clearly, and establish a rapport. Project voice as needed. Be conscious of body language. Use visual aids as enhancements--ensure that all equipment is set up and working prior to the presentation; have a backup plan if there are technical difficulties. Make sincere eye contact--look straight into the eyes of a person in the audience for 3 seconds at a time. Bring notes, but do not read from them for extended lengths of time. Pause to allow the audience time to reflect and an opportunity to think. Have handouts ready and distribute them at the appropriate time. Listen to audience questions, respond to audience reactions, and adjust and adapt to the mood of the audience. Know when it is time to stop talking. 6.4.2 Media Relations Local media may be interested in various airport-related activities. When dealing with reporters, it is important to establish a relationship and credibility and assume everything said or written will be printed. The best time to get to know the media is before there is a problem or crisis. Tips for establishing a beneficial relationship with the media follow: Identify which newspapers or stations are good vehicles to communicate the message. Identify which section of the paper or broadcast is appropriate for the message. Identify editors or reporters of that section or segment of the broadcast. Visit editors or reporters and get to know these individuals--establish a relationship, introduce them to the airport, and be sure to have relevant information available.