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OCR for page 119
Selecting Appropriate Techniques for Air Service Development 121 Summary There are no guarantees in air service development, especially when economic conditions are as volatile as they have been in the past several years. One clear trend has emerged with how airlines provide service to small communities: carriers now see those communities as true partners in the success of the service and require them to participate in the financial risk of deploying the aircraft and crews on new services. In return, communities should remember that an airline's commitment of expensive aircraft and well-trained crews is just as much of an investment in their community as a manufacturing plant of similar value, and it should be supported accordingly. ASD techniques are the principal ways in which communities share in the financial risk. As they escalate in complexity and financial participation, they also tend to increase in the extent to which carriers appreciate them. Many smaller airports likely need professional assistance from ASD consulting firms to assist them with various types of analyses in support of these efforts. There are many different ways to work with consulting firms, not necessarily all expensive.