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Using this Guidebook 21 The study team interviewed individuals with a number of industry and government organi- zations. These included the FAA, U.S.DOT, Regional Airline Association, AAAE, National Association of State Aviation Officials, and manufacturers. Along with the data from these surveys, the study team examined data submitted by all air- lines to U.S.DOT covering enplanements, operations, markets served, and fares. The study team discussed changes in these major factors with airport directors to get confirmation from them on what they considered their major air service deficiencies to be, as well as how service at their airports had changed over time. Finally, the study team would be remiss if it did not include this disclaimer: As everyone in the This guidebook industry well knows, there are no guarantees in this business. The industry is subject to external forces that will ruin the best business models, and the approaches outlined in this guidebook can- is intended to not guarantee success. That being said, there are strategic, proven ways to approach the issue of help airport and attracting new service--or simply retaining existing service. This guidebook is intended to help community airport and community representatives build and execute an ASD strategy. representatives build and execute Summary an ASD strategy. ASD teams--especially in smaller communities--often have little practical guidance on what techniques exist and on which techniques have been effective for other airports. Currently no single resource document summarizes experience to date in ASD or offers guidance as to when and how different techniques should be used. This guidebook is meant to assist small communities (generally, those with airports classified by the FAA as small hubs and non-hubs) to better understand how to approach air service development. The results are based on an extensive review of ASD-related literature, interviews with indus- try professionals, and a survey of small community airports and the airlines that operate there.