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30 Passenger Air Service Development Techniques Assess Existing Service; Identify Deficiencies Identify Major Stakeholders Identify Available Resources Establish and Validate Goals Select ASD Strategy and Techniques Present a Compelling Case to Airlines Evaluate Figure 2.3. Overview of the ASD process. Summary "Air service development" refers to the organized activities that an airport and/or its affiliated communities undertake with the ultimate goal of retaining existing air service or improving air access and capacity in order to develop the economy of a community or region. ASD is important for communities because of the relationship between air service and local economic vitality. Communities compete for air service; those that do not actively compete are at a disadvantage. Understanding how carriers make decisions on which communities they will serve is funda- mental to developing an ASD program. Communities should draw on all available local resources for data and support, especially major employers and local economic development authorities.