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ACRP Report 18: Passenger Air Service Development Techniques (2009)
Airport Cooperative Research Program (ACRP)

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Martin, Steven C, Transportation Research Board. "Summary." ACRP Report 18: Passenger Air Service Development Techniques. Washington, DC: The National Academies Press, 2009.

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45
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Page
45
Front Matter (R1-R10)
Summary (1-14)
Part I - Overview of Air Service Development (15-15)
Who should use this guidebook? (16-16)
How is this guidebook organized? (17-17)
How was the research conducted? (18-19)
Summary (20-20)
Why is air service development important? (21-22)
How do air carriers decide which airports they will serve? (23-25)
How can an airport or community influence air service decisions? (26-26)
What other stakeholders can be involved? (27-27)
What is the ASD process? (28-28)
Summary (29-29)
How do smaller communities connect to the national aviation system? (30-32)
What are the most significant recent trends in the airline industry? (33-42)
What are the key relevant regulatory issues? (43-44)
Summary (45-45)
How do local demographic and economic characteristics influence air service? (46-46)
What are small airports' most common competitive challenges? (47-52)
Summary (53-53)
Part II - Best Practices for Air Service Development (54-54)
What are the airport's current services and how are they performing? (55-61)
Where do key community groups want to fly? (62-62)
How are a facility and its costs assessed? (63-64)
How does the airport compare to its peers? (65-68)
Summary (69-69)
What sources of airport revenues may be available to fund ASD? (70-75)
What types of human resources are needed for successful ASD efforts? (76-78)
Summary (79-79)
What is the overall process for identifying goals? (80-80)
What are the categories of ASD goals? (81-94)
What other goals support ASD? (95-96)
What is the process for validating and refining ASD goals? (97-100)
Summary (101-101)
What revenue-related ASD techniques are available? (102-104)
What cost-related ASD techniques are available? (105-111)
What are the legal issues regarding airport incentive programs? (112-114)
Which techniques should the airport use? (115-118)
Summary (119-119)
What data and information do the airlines want to see? (120-129)
How should the information for presentations to airlines be organized? (130-131)
How should an airline be approached? (132-134)
Summary (135-135)
How is effectiveness in ASD measured? (136-140)
Who should conduct the evaluation? (141-141)
Why do stakeholders need to be informed? (142-142)
Summary (143-143)
References (144-144)
Part III - Appendices (145-145)
Appendix A - Glossary (146-149)
Appendix B - Frequently Asked Questions (150-153)
Appendix C - Annotated Bibliography (154-156)
Abbreviations used without definitions in TRB publications (157-157)

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OCR for page 45
46 Passenger Air Service Development Techniques activities, including commercial aeronautical activities offering services to the public at the air- port. · Exclusive rights: to permit no exclusive right for the use of the airport by any person provid- ing, or intending to provide, aeronautical services to the public. · Fee and rental structure: to maintain a fee and rental structure for the facilities and services at the airport that will make the airport as self-sustaining as possible. See Chapter 8 for additional information on airport incentive programs. Summary · Most small communities remain connected to the national aviation system through network airlines' hub-and-spoke systems. While those systems may not provide as many nonstop opportunities as some travelers might want, they nevertheless generally offer competitive one- stop alternatives. · With the growth of the U.S. low-cost industry segment, increasing numbers of Americans have access to the competition in many larger markets. Leisure travelers in many markets also ben- efit from niche carriers' service to major leisure destinations. · Increasing levels of competition--especially from LCCs--have helped push down average air- fares for the vast majority of U.S. passengers. · Even in "normal" times, providing service to smaller communities is a challenging proposi- tion for airlines because of the need to match limited passenger demand--and its correspond- ing limited revenue--with the right amount of capacity, while controlling operating costs. Network airlines provide service to small communities by extending service from their hubs with code-sharing regional carriers. Those regional airlines offer many advantages for legacy airlines in allowing them to extend their branded networks and provide seamless travel to communities that could not support service from larger aircraft. · Over time, the fleet used by regional carriers has tended to increase in size. Changing regula- tory safety requirements increased the costs of operating smaller aircraft. Evolving aircraft technology and provisions in airline-labor agreements led to a proliferation of regional jets in the late 1990s, which passengers tended to prefer over turboprops with visible propellers. · However, the cost of operating all these aircraft has soared in the last couple years because of the price of fuel. Coupled with the effect that energy costs have had on the economy as a whole, most major airlines have announced significant cuts in service beginning in late 2008. · Fuel costs dramatically influence the viability of RJ service to some smaller communities. As their operating costs have increased and passenger demand has dropped, markets that might have been marginally profitable have suddenly become very unprofitable. These changes have forced airlines to re-examine their service options.