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OCR for page 53
54 Passenger Air Service Development Techniques
Summary
· Smaller communities' airports face a range of significant challenges to both retaining and
enhancing their existing air service.
· Much of the challenge stems from their proximity to competitive alternatives--service at
another larger airport either from another network carrier or from an LCC--combined with
relatively good highway access.
· As a result, these airports may leak a significant portion of their "natural" traffic base to those
other airports.
· Although each community has its own unique circumstances, the competitive challenges they
face can be summarized into a smaller number of categories. These categories include the
following:
Proximity to a legacy network carrier's hub
Proximity to another airport served by an LCC
Geographic isolation coupled with relatively small population bases
Passenger market fragmentation among multiple nearby airports
Predominantly inbound traffic