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54 Passenger Air Service Development Techniques Summary Smaller communities' airports face a range of significant challenges to both retaining and enhancing their existing air service. Much of the challenge stems from their proximity to competitive alternatives--service at another larger airport either from another network carrier or from an LCC--combined with relatively good highway access. As a result, these airports may leak a significant portion of their "natural" traffic base to those other airports. Although each community has its own unique circumstances, the competitive challenges they face can be summarized into a smaller number of categories. These categories include the following: Proximity to a legacy network carrier's hub Proximity to another airport served by an LCC Geographic isolation coupled with relatively small population bases Passenger market fragmentation among multiple nearby airports Predominantly inbound traffic