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OCR for page 79
Identifying Available Resources to Enhance Air Service 81 Convention and visitors bureaus, and tourism authorities understand the inbound business and leisure markets. Hospitality industry consists of mainly hotels and restaurants. Chambers of commerce are forums where local businesses can jointly provide guidance regarding their air service needs. Summary ASD programs must be supported by adequate financial and human resources. Financial support may be available from numerous sources, including airport operations budgets, the local business community, federal grants, state programs, and other area stake- holders. In-kind contributions and other partnerships also can be valuable resources for ASD teams. Successful ASD teams comprise a range of professionals who contribute specialized skills. These professionals may include in-house airport staff, consultants, or other local professionals. Engaging an ASD consultant taps into a wealth of industry knowledge and contacts and helps focus ASD efforts. A broad-based airport support task force can be extremely valuable in building support for-- and establishing the credibility of--ASD programs.