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11 CHAPTER 3 TKN Products and Strategies Overview Envision state department of transportation employees working at their desks on time-sensitive projects or projects This chapter presents products and strategies for improved with long timescales: information access. These products and strategies provide concrete examples to the stakeholder community of the They identify a need for information and, because of good potential value and benefit provided by implementation marketing in the agency, they know where to turn. They of TKNs. open their Internet or intranet browser to the library page or information portal and choose the service they desire, Objectives such as literature review, facts on file (common questions from across the country that are stored for easy retrieval), Based on the feedback received in the initial outreach phase or reference requests. of the project and subsequent input from the project panel, the They find a front-end application that asks them how they following objectives were established for TKN products and want to search for information--geographically, topically, strategies: by title or author, or by other formats. This interface is visu- ally engaging and easy to use. With a click, they are taken to Provide a "one-stop shopping" portal for transportation that search tool, or this information is all on the first page. information as a focal point, building on existing resources They type in their search phrase or point and click to icons and the vision established by TRB Special Report 284. and retrieve the desired information. The databases and Emphasize the collaborative arrangements and processes systems that are being searched are noted while the search that will need to be in place to share information across is under way ("now searching BIOSIS . . ."). organizations. They can clarify whether they want information in narrative Incorporate support for peer-to-peer sharing of current form, tabular, or geospatial data, or all of these. To help practices and best practices. refine the search, questions that librarians typically ask users Address the need for improved vertical search tools (i.e., are programmed into the system. domain-specific search capabilities) for information of Once they come up with a list that reflects the information interest to transportation practitioners, providing access to they are seeking, they can check boxes to say "I want to save a broader pool of digital information resources than is cur- this information" and create a customized list stored under rently available. their e-mail address or account. Support the need for consistent cataloging and preserva- They can then retrieve the documents and data on the list tion of information resources. with highlights pointing to the specific text relevant to their search. Because the documents and data are tagged, they are The research statement suggested that TKN products and able to find specifically what they are seeking. The behind- strategies build from the "vision of a user-focused transporta- the-scenes effort to obtain, catalog, index, tag, and store the tion information system" that was described on page 51 of TRB information is not obvious. Special Report 284 (1) and focus on ways to deliver information They are able to pull quotes from the documents, with to specific types of end users when they need it and in a usable prompts helping them understand copyright laws and form. This vision is reproduced below: appropriate uses and references.