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needs and that this plan has the full support of the organiza- · Task 7--Conduct Outreach. Conduct workshops to build
tions and individuals who will be instrumental in its success- understanding of and support for the business plan.
ful implementation. · Task 8--Outreach Report and Recommendations. Sum-
marize the results of the outreach effort and make recom-
mendations for further activities to continue the process.
Overview of Research Approach
· Task 9--Final Report. Draft a final report summarizing
This research was undertaken in two phases. the entire project.
Phase I consisted of the following five tasks: · Task 10--Presentations. Present the results of the project
at two national meetings.
· Task 1--Transportation Community Outreach. Elicit
input from a variety of stakeholders to shape the content of
Report Organization
the business plan.
· Task 2--Draft Business Plan. Prepare a business plan This report is the deliverable for Task 9; it documents the
for TKNs that describes the business case, defines prod- activities and findings of the research effort.
ucts and services, and presents an implementation blue-
print. · Chapter 2 summarizes the initial outreach effort.
· Task 3--Products and Strategies Concepts. Define con- · Chapter 3 presents the products and strategies concepts.
cepts for products and strategies for improved information · Chapter 4 summarizes the business plan.
access. · Chapter 5 documents the outreach activities and their
· Task 4--Outreach Plan. Develop a plan for dissemination findings.
of information about the business plan and for obtaining · Chapter 6 is an implementation plan for moving forward
feedback on next steps. with the business plan. It includes some immediate next
· Task 5--Interim Report. Prepare a report summarizing steps that can be taken to continue outreach as well as steps
the Phase I work. that should be taken when and if funding for full or partial
implementation becomes available.
Phase II consisted of the following five tasks: · Appendix A is the business plan.
· Appendices B and C provide detailed results from the online
· Task 6--Products and Strategies. Develop materials illus- survey conducted for this project.
trating the products and strategy concepts defined in Task 3, · Appendices D and E provide the results of additional sur-
suitable for use in the outreach task. veys, focus groups, and stakeholder meetings.
