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Introduction 11 that influence airport choice, and assessing the extent to which area residents are choosing to fly from other airports. Surveys of area businesses are frequently done as part of studies to determine the economic impact of the airport and its value to the community. Surveys may also be conducted to collect information on travel by local business people and their use of all the airports in the region to assist in airport planning and air service development studies. Air cargo surveys address any aspects of the movement of air cargo at the airport, including cargo moving on all-cargo aircraft or in the belly holds of passenger aircraft, and transit cargo that arrives and departs by road. 1.5 How to Use This Guidebook The guidebook has been structured so that readers can easily find the information that is most important to them. Topics and the chapters in which they are addressed follow: The role of surveys, basic concepts, and main survey types: Chapter 1. The steps and related considerations in planning and implementing any survey: Chapter 2. Underlying concepts of sampling and statistical accuracy required for airport user surveys: Chapter 3. The factors--such as sampling strategy, questionnaire design, survey period and interviewer training--that will need to be considered in the design of a particular survey: Chapter 4. Specific issues and advice related to passenger surveys: Chapter 5. Specific issues and advice related to employee surveys: Chapter 6. Specific issues and advice related to tenant surveys: Chapter 7. Specific issues and advice related to surveys of residents of the area served by an airport: Chapter 8. Specific issues and advice related to surveys of area businesses and other organizations: Chapter 9. Specific issues and advice related to surveys of air cargo activities: Chapter 10. The table of contents provides a detailed listing of the topics covered in the guidebook and can be used to locate information on particular topics that may be of interest.