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CHAPTER 4 Community Engagement Strategies and Techniques Introduction The preceding chapters address why engagement with the public is important to communicat- ing information about aircraft noise, the basic approach and principles of doing so, what both air- ports and the public are trying to achieve by it, and why and how to measure its achievements. This chapter discusses some of the more successful ways to approach community engagement. Efforts to coordinate and implement a community engagement program are more likely to succeed when specific objectives are identified and strategies are implemented. Case studies, discussed in Chapter 5, have been used to generate information about best practices for com- munity engagement strategies among five airports with different missions and a university com- plex. Also included in that chapter is a review of literature directly related to public engagement in the transportation and environmental industries that have direct applications to airport- community relationships. This chapter will help airport managers Understand the basic components of public engagement; Design, develop and implement a public engagement program that will suit the unique cir- cumstances of their community; Evaluate the results of their public engagement efforts; and Better understand the relationship between public interest in aircraft noise issues and what the airport can do about it. To gain the greatest benefit from this chapter, the following steps are useful: Step 1: Read the nine strategies for community engagement that have been identified as best practices and "lessons learned" at other institutions that have been engaged in contro- versial issues with nearby neighbors. These strategies will provide context to the next step in evaluating your current community relations condition. Step 2: Then go to the "When & How is it Best to Start" section and complete the self-assessment process. This will provide a baseline or current assessment of the airport's community engagement program. Step 3: Using the results of Step 2, refer to the sections of the Guidebook and Toolkit that address the areas(s) with the lowest results. Planning practices also are available to help improve a program's proactive and engaging service-oriented focus. Step 4: Then refer to the other sections of the Guidebook and Toolkit, as appropriate to the air- port's circumstances. Step 5: At least annually, update the self-assessment to identify the areas in which the program has improved, as well as those areas in which the program should place additional emphasis. 15