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Community Engagement Strategies and Techniques 37
This toolkit is designed for airport managers of all sizes of airports
· For small airports staffed perhaps only by the airport manager or for newcomers to public
involvement efforts, it provides guidance tools for how to relate noise information to the pub-
lic, what steps need to be taken, what issues are commonly encountered, and tips for how to
address them.
· For other small- and medium-sized airports, there are basic resource tools and strategies for
growing or improving the existing public involvement programs.
· For large airports or experienced airport managers there are resources to consider as enhance-
ments for existing communications programs.
The example tools and techniques presented in this chapter are illustrative of "best prac-
tices" in communications, drawn from current airport and other similar industry practices.
Chapters 6 through 9 provide tools and techniques used to better explain concepts of noise
abatement and land use management, and noise metric usage.
There currently is not a comprehensive synthesis of national best practices for public involve-
ment in the fields of aviation, transportation, environmental planning, land use planning, or the
university system. This section reviews practices and tools of several states or agencies recognized
for effective communications practices. It identifies guidelines and approaches, toolkits and
resources, and planning technology tools recommended for use by airport managers.
The discussion of each type of technique or tool includes background information, lessons
learned for airport managers and a summary listing of example tools is presented. Specific exam-
ples may be found on the CD accompanying this Guidebook These tools were chosen because
each demonstrates value to either small, medium, or large airports to achieve a more effective
and productive communications program.
The tools demonstrate there are many approaches to communication. There is not one gen-
erally applicable approach to communication for all sizes of airports. As the range and complex-
ity of these tools demonstrate, successful communication at the local level can be found at many
different levels of coordination and complexity.
Community Involvement Manuals
Description. Communications programs attempt to improve interactions with the public.
They often include objectives, steps, or measures to facilitate citizen involvement at all levels
of the decision-making process. They encourage meaningful and effective methods of address-
ing the needs of the public and sharing information.
Lessons for Airport Managers. Begin any project with an understanding of the overall
process and effective public involvement design.
Example Best Practices. The following community involvement manuals were chosen as
best practice examples:
· Pennsylvania DOT's Public Involvement Handbook (18) 4-2
Pennsylvania Department of Transportation's Public Involvement Handbook describes the
principles, procedures and techniques for enhancing citizen participation in the development
of improvement projects. The approach and techniques described in this handbook are
intended to foster meaningful public involvement, while minimizing controversies that stop
projects and erode public trust.
It should be noted that an update to this document is expected to be released in late 2008.
The update will reflect a variety of communications methods (e-mail, PowerPoint presenta-
tions, web, etc.) that have become available since its last publication in 1995.
