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OCR for page 41
Community Engagement Strategies and Techniques 41
· Illinois DOT's (IDOT) Announcement (27) 4-26
Illinois DOT's (IDOT) announcement for the 2007 Illinois State Transportation Plan
Review Meetings is clear and informative, and the graphics and layout help draw readers'
attention.
· Wakarusa Water Reclamation Facility Water Bills and Postcards (28) 4-27
Lawrence, Kansas, residents were involved in the planning for a new water reclamation facility
over the course of three open houses. A series of graphics and posters designed for the open
house were used to establish a "brand" identity for all announcement tools including water bill
inserts, postcards, and posters. The use of utility billing inserts provides a simple method to reach
a wide audience throughout the airport environs.
The following meeting preparation tools and meeting approach checklists were chosen as best
practice examples:
· Pennsylvania DOT's Public Involvement Handbook (18)
Pennsylvania DOT's Public Involvement Handbook describes the principles, procedures, and
techniques for enhancing citizen participation in the development of improvement proj-
ects. The handbook is divided into five sections. See the Manual section of this Toolkit for
more information on this PennDOT document. The final section of the Handbook is a tool-
box of ideas and techniques that can be applied to a variety of situations in which an agency
interacts with the public throughout the development of improvement projects. The tool-
box also includes a matrix that compares tools and techniques according to cost, time, and
skills, and a second matrix that recommends tools and techniques based on the phase of the
project.
The DOT's checklists and guidance for preparing for meetings include:
Announcements 4-28
Public Meetings 4-29
Public Hearings 4-30
Public Open House 4-31
Neighborhood Meetings 4-32
Formal Meetings 4-33
Workshops 4-34
Public Officials Meetings 4-35
Citizen Advisory Groups 4-36
Focus Groups 4-37
Brochures
Description. A brochure is a public information tool meant to communicate messages
quickly and to a broad audience. They should be visually and graphically appealing, fun, inter-
esting, and attention getting. Brochures often summarize the overall goals and objectives of a
project or process, highlight an event or milestone, and may or may not include specific details.
OCR for page 42
42 Aircraft Noise: A Toolkit for Managing Community Expectations
Lessons for Airport Managers.
· The cost of writing, designing, and printing a typical color brochure may seem prohibitive,
but should be thought of as a long-term investment.
· Attractive, well-illustrated, user-friendly materials make it easy for people to comprehend a
process or proposal. Likewise, if they highlight ways for people to participate, community
members may decide to get involved.
· The cost of public information materials varies widely, depending on complexity and volume.
Brochures can be relatively inexpensive to produce, even on a large scale. Costs are less per
unit in volume printings, and brochures may be designed on a personal computer and pro-
duced in-house.
Example Best Practices. The following brochures were chosen as best practice examples:
· Phoenix Sky Harbor International Airport brochure series (29) 4-38
The Phoenix Sky Harbor International Airport, in conjunction with the Community Noise
Reduction Program (CNRP), has produced several bilingual brochures with information
related to the CNRP and its services for the public.
· Seattle-Tacoma International Airport's Noise Monitoring brochure (30) 4-39
Seattle-Tacoma International Airport's Noise Abatement Office issued an informational
brochure describing its new and improved noise monitoring system.
· Van Nuys Airport's Community Outreach Program brochure (31) 4-40
Van Nuys Airport's Public and Community Relations published a Community Outreach Pro-
grams brochure, offering information on the Citizens Advisory Council (CAC), upcoming
meetings, and other activities the public can attend.
· Auckland International Airport Acoustic Treatment Package brochure (32) 4-41
The Manukau District Plan provides information regarding the Aukland Airport's sound insu-
lation program for homeowners and educational facilities in aircraft noise affected areas.
· Cincinnati/Northern Kentucky International Airport brochure (33) 4-42
The Cincinnati/Northern Kentucky International Airport (CVG) completed a new Part 150
Noise Compatibility Study (Part 150) and Master Plan Update for CVG. Two brochures about
CVG's 4th runway and its noise compatibility program are provided to the public, including the
role of public comments on runway operations.
· Detroit Metro Airport Part 150 Noise Compatibility Study brochure (34) 4-43
Detroit's Metro Willow Run Airport noise compatibility planning is focused on reducing exist-
ing noncompatible land uses around airports and preventing the introduction of additional
noncompatible land uses through the cooperative efforts of all those involved. This brochure
summarizes the effort.
· Edmonton Airports Noise Brochure (35) 4-44
The Edmonton Airport Noise Brochure includes an overview of airport operations, general
noise information, noise concerns and equivalents, abatement procedures, and noise forecast.
· Livermore Municipal Airport Brochure. An Overview (36) 4-45
The Livermore Municipal Airport (LVK) is a General Aviation Airport which serves private,
business, and corporate tenants and customers. The overview explains aircraft noise abatement,
economic benefits, airport operations, standard traffic patterns, neighborhoods affected by air-
port operations, and community services.
· Long Beach Airport. Community Guide to Airport Noise brochure (37) 4-46
This brochure provides an overview of the noise program efforts including: a message from the
staff, what is the airport noise compatibility ordinance; 10 key component of the ordinance,
