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CHAPTER 5
Case Studies in Airport/Stakeholder
Communication
After an introductory overview of contents, this chapter begins with a review of three studies
of the current practice of public involvement in three peer industries aviation, surface trans-
portation, and non-transportation environmental concerns. The literature review is followed by
a comprehensive look at current practices in communication through five selected airport case
studies and one university case study that have similar issues in communicating with the public.
Airport managers may review their own approach to communications to the experiences of
other airports reported in the case study synopses for airports of similar size or situations.
Managers may also review how other airports and other industries have handled difficult
public involvement situations and consider the applicability of the lessons those situations
have taught.
Content and Case Overview
The literature reviews and case studies are meant to illustrate a range of public communica-
tion approaches in use by peer industries, what airports themselves have learned about public
communication, and what lessons other industries have learned that are applicable to airports.
This chapter presents:
· A literature review of communications practices in the aviation, surface transportation, and
environmental industries.
· Case studies of five airports, representing various service missions typical within the United States.
· A case study of a university that experienced communication problems similar to those faced
by many airports.
The overwhelming message from both the literature review and from the individual case studies
is that two-way communication with neighboring communities is necessary to facilitate practical
development and is a "best practice" across public service industries.
Airport and Peer Industry Literature Review
In addition to the many documents provided by airports, three general summaries of commu-
nications practices within the aviation, surface transportation and environmental management
industries were reviewed for this analysis.
The three documents selected for a literature review provide insight into the common issues
and difficulties faced by three separate industries in their efforts to deal with community con-
cerns and to grow effective community relationships through public engagement techniques.
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