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Introduction 5 Researchers analyzing airport planning or strategic planning in the airport industry Creating a Process Plan and Regulatory agencies Road Map Other aviation professionals (Chapter 3) Evaluating and 1.2 The Guidebook Structure Understanding the Organization The Guidebook is organized into two main parts: Part 1: Introduction and Definition of (Chapter 4) Strategic Planning (Chapters 1 and 2) and Part 2: The Strategic Planning Sequence (Chapters 3 through 10). The eight chapters in Part II (highlighted in Exhibit 1-2) are as follows: Defining and Articulating the Organization's Mission, Chapter 3: Creating a Process Plan and Road Map Vision, and Values Chapter 4: Evaluating and Understanding the Organization (Chapter 5) Chapter 5: Defining and Articulating the Organization's Mission, Vision, and Values Chapter 6: Scanning the Environment and Predicting Developments Scanning the Environment and Predicting Chapter 7: Identifying Strategic Issues, Strategies, and Long-Term Objectives Developments Chapter 8: Formulating Short-Term Objectives and Creating Action Plans (Chapter 6) Chapter 9: Writing, Communicating, and Executing the Plan Chapter 10: Monitoring, Evaluating, and Modifying the Plan Identifying Strategic Issues, Strategies, and Long-Term These chapters cover steps that airport operators are recommended to follow when develop- Objectives ing a strategic plan. The steps were designed based on a literature review, the research team's (Chapter 7) experience in strategic planning, and feedback from airport executives. These steps are recom- mended, but do not represent the only approach to developing a strategic plan. Other sources Formulating Short-Term Objectives and for strategic planning may recommend slightly different steps or variations of these steps. The Creating Action Plans chapters were developed to enable airport operators and aviation industry professionals to tai- (Chapter 8) lor their approach to strategic planning according to their specific organizational needs. Note that in Chapters 3 through 10 readers will encounter three icons: the worksheet icon, Writing, Communicating, and Executing the Plan the question mark icon, and the exclamation point icon (icons are displayed in Exhibit 1-3). (Chapter 9) The worksheet icon refers readers to a numbered worksheet designed to assist them in the steps under discussion in each chapter. The worksheets are available on the CD-ROM that is bound into the Guidebook. Readers should insert this CD-ROM in their computer and click Monitoring, Evaluating, and on the appropriate worksheet. Modifying the Plan (Chapter 10) The question mark indicates important questions that need to be asked and answered at par- ticular points in the strategic planning process. The exclamation point icon indicates a tip about Exhibit 1-2. The the information being given. Throughout the Guidebook, brief case studies provide real-world strategic planning examples of how managers of airports of different sizes and characteristics are dealing with chal- sequence as defined lenges presented by the strategic planning process. in Part 2. Following Chapter 10 are Appendices A and B. Appendix A is a glossary of terms and concepts referenced in Parts 1 and 2 of the Guidebook. These definitions are only applicable to the terms and concepts as they are used in the Guidebook. These terms and concepts may have different meanings in other contexts. Appendix B lists contributors to the focus groups and online survey conducted as part of the research reported herein. Worksheet Exclamation Point Question Mark Exhibit 1-3. Guidebook icons.