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CHAPTER 1 Overview of the Guidebook This Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies describes a broad range of parking strategies and supporting technologies that have been used by the opera- tors of airport and other public parking facilities to provide a high level of customer service, enhance revenues, improve operational efficiency, and achieve other relevant management objectives. As used in this guidebook, the term parking strategy refers to the entire spectrum of parking products, value-added services, rates and rate structures, safety and security features, and the tech- niques used to control parking revenue, promote operational efficiency, manage capacity, and bal- ance facility use. Many of these strategies can be enhanced through the application of supporting technologies. The term, technologies refers to parking access and revenue control systems, ticket and ticketless payment systems, vehicle detection and guidance systems, parking reservation sys- tems, and other parking-related hardware and software. Purpose of the Guidebook This guidebook is intended to help airport management and the operators of airport parking facilities compare and contrast various parking strategies and supporting technologies to achieve their specific objectives. The information provided herein may be used to evaluate and select poten- tial strategies and their applications considering the specifics of the airport and its customers. The objectives of airport parking operators, as described in the following section, differ from those of the operators of other parking facilities because airport parking customers differ from those using hospital, university, office, center city, or other public parking facilities. The information contained in this guidebook is applicable to the operators of all commercial service airports regardless of location, passenger volumes, customer demographics, and parking facility size or configuration. The guidebook can be used by the managers of all airports regard- less of their goals or objectives. As such, it presents a broad range of potential strategies and tech- nologies, not all of which are applicable to every airport. Distinguishing Characteristics of Airport Parking Customers Some of the characteristics that distinguish the customers of airport parking facilities from the customers of other public parking facilities include the following: Airport customers are concerned about flights. Airport parking customers are likely under greater stress than the customers of most other parking facilities. This stress results from the 1