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CHAPTER 5
Selecting Potential Strategies
and Supporting Technologies
This chapter describes the factors to be considered by airport operators when they select a
potential parking strategy and supporting technology. Tables 5.1 through 5.3 are intended to
help identify those strategies that respond to the specific objectives of airport management. These
tables, which list the identified strategies in this guidebook, indicate which strategies would best
improve customer service (Table 5.1), enhance revenues (Table 5.2), or result in more efficient
operations (Table 5.3) and provide a qualitative evaluation of each strategy's ability to achieve
the stated objectives.
In these tables, the strategies are ranked according to whether the effects they provide are very
positive, somewhat positive, neutral, somewhat negative, or very negative. However, two strate-
gies receiving the same ranking or score may not have the same effect on customer service, rev-
enues, or operations. For example, two strategies, Parking Rate Adjustments (F.1) and Validated
Parking--Park-Sleep-Fly (B.10), can have very positive effects on enhancing revenues, but the
amounts of new revenues may not be the same.
The following sections list the key considerations used to develop these rankings and to define
provide a high level of customer service, enhance parking revenues, and improve operational efficiency.
These three definitions are provided because airport operators may define these terms differently
or place different emphasis on the individual components of the rankings.
Provide a High Level of Customer Service
The level of customer service provided by an airport parking product or service is typically
defined by one or more of the following factors:
· Unassisted walking distance--The distance customers walk between their parking spaces and
their destinations within the terminal building or shuttle bus stop. Shorter walking distances
equate to a higher level of customer service.
· Weather protection for the vehicle and customer--The extent to which parked vehicles are
covered or enclosed; the extent to which customers are protected from the elements while
either waiting for a shuttle bus or walking to and from their parking spaces. Products or ser-
vices in which vehicles are covered or enclosed and customers are protected from the weather
equate to a higher level of customer service.
· Reliable availability of a parking space--The level of comfort customers have that they will
be able to locate a parking space in the facility of their choice. This factor increases in impor-
tance if the customers believe they may be late for their scheduled departure or were delayed
en route to the airport. Services that provide reliable availability or guaranteed spaces equate
to a higher level of customer service.
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