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CHAPTER 4 Parking Strategies and Supporting Technologies This chapter presents more than 65 strategies and supporting technologies that were identified during the research process and are listed in Figure 4.1. Parking Strategy and Technology Categories To assist the user of this guidebook in finding relevant strategies, the identified strategies and technologies are grouped according to how they are used by customers and airport oper- ators. This grouping resulted in eight categories. A brief description of the categories is as follows: · Category A: Parking Products--Duration Based. These products are generally defined by the length of stay of the customers the products are intended to attract or serve. These products include short-duration parking, long-duration parking, free 30-minute parking, cell phone lots, and other parking products that are duration based. · Category B: Valued-Added Parking Products. These products provide customers a higher level of service than do traditional parking products. These products include valet parking, reserved parking zones, guaranteed spaces, validated parking, and other value-added products available at additional cost. · Category C: Complementary Customer Services. These services, which could be applied to any of the duration-based or value-added parking products described above, are intended to enhance the level of customer service. They include vehicle washing and servicing; on-site sale of food, beverages, and other products; loyalty programs; baggage check-in; pet kennels; and other services. Typically, these services are available at additional cost and are not part of the basic parking services. · Category D: Parking Space Availability and Guidance Systems. These systems guide cus- tomers to empty spaces located in specific parking facilities, empty spaces on specific parking levels or in specific zones, or specific individual empty spaces. This guidance can be provided to customers using signals, dynamic signs, or messages broadcast over the Internet, via tele- phone, or via highway advisory radio (HAR) while customers are en route to, or at, the air- port. This category also includes systems that help pedestrians remember where they parked their vehicles. · Category E: Cashierless Transactions. Cashierless transaction technologies include a variety of parking payment methods that generally do not require cash and therefore minimize or avoid the need for cashiers to handle cash, and potentially reduce or eliminate the need for exit cashiers. These technologies include pay-on-foot (POF) systems, credit card in/out, automatic vehicle identification (AVI) systems, pay by cell phone, and in-lane processing. Supporting technologies, such as license plate recognition, are also included. 14