Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.
OCR for page 146
CHAPTER 7 Key Implementation Steps This chapter presents the steps required to implement the selected strategies and suggested follow-on actions. It is assumed at this point that a preferred strategy, supporting technology, and--potentially--a complementary strategy have already been selected using the process described in Chapter 6. Implementation of a parking strategy generally includes the following steps: · Obtain management approval to proceed, · Develop an implementation plan, · Implement the strategy, and · Conduct follow-on review and evaluation. These steps are described in the following sections. Obtain Management Approval to Proceed The first step is to obtain approval from airport management and/or the airport commission or board, if required. Typically, low-cost/low-risk strategies may be approved by airport staff, while higher cost/higher risk strategies require the approval of senior management or the airport board. These approvals may be preceded by a series of actions to obtain the prior approval of management or to "pre-sell" the concept to management and to identify anticipated questions or concerns. It is also helpful to assure that other airport departments or divisions that may be affected by imple- mentation of the strategy (either during implementation or ongoing operations) support imple- mentation of the strategy. The information needed to provide a compelling argument for implementation of a strategy will vary depending on the selected strategy, management's familiarity with the strategy, and the level of information available. The required information typically includes some of the following: · Use by customers and/or the airport parking operator--The description should explain to decision makers how the strategy will be used by customers and/or the airport parking operator. · Purpose of the strategy--A description of how implementation will help improve customer service, enhance net parking revenues, improve operational efficiency, reduce operating costs, or achieve other objectives. · Estimated benefits and costs--A key consideration is the estimated costs of implementa- tion, including the capital costs and ongoing operating and maintenance costs. Often the capital and O&M costs are easier to estimate than the value of the resulting benefits (other than changes in gross revenues). For example, it is more difficult to estimate the value of cus- 146