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OCR for page 15
Parking Strategies and Supporting Technologies 15 Category F: Revenue Enhancement Strategies. These strategies allow an airport operator to increase the revenues generated by public parking facilities. They include rate adjustments, Web-based reservations, yield management, coupons, advertising, branding, and marketing. Category G: Safety and Security Strategies. This category includes strategies intended to improve the level of safety afforded parking customers. They include video surveillance and audio communications systems. Category H: Operational Enhancements. This category includes strategies intended to reduce operating costs and improve operations. Alternative methods of operating airport parking facil- ities (e.g., using airport staff or a private management company) and design/build/operate and maintain programs are included. Automated overnight license plate inventory (LPI) is also included. Each category and its individual strategies/supporting technologies is presented later in this chapter and includes its purpose; use of this particular strategy by customers; reported benefits; implementation actions, key considerations, costs, and schedule; supporting strategies; and examples of airports where the strategy has been implemented. Examples of Strategies Not Included Several categories of parking strategies were not included in this guidebook, as follows: Architectural and Design Strategies--This guidebook is not intended to serve as a design ref- erence nor is it intended to improve the design of proposed or existing parking facilities. Many design features can increase customer service, enhance safety, and improve operational effi- ciencies. For example, several passive design features--such as visible stair or elevator cores, improved lighting, or improved visibility--can improve the level of safety, and their use should be considered when planning and designing a parking facility. However, such features are not addressed in this guidebook. Environmental and Sustainability Strategies--This guidebook is not intended to serve as a reference for features or programs that can reduce the environmental impacts of a parking structure, allow for sustainable design and operations, or result in eligibility for Leadership in Energy and Environmental Design (LEEDTM) certification. Although the guidebook does describe the use of strategies to reduce vehicle circulation, install solar panels, and install elec- tric vehicle charging stations, these strategies represent just a few of the many available pro- grams that can reduce environmental impacts. Parking Operations--This guidebook is not intended to document best practices in parking facility operations. It does not address staff training, supervision, or responsibilities or other day-to-day operational tasks. It does not address maintenance procedures, the use of security patrols, or revenue control practices (e.g., cash handling, auditing, or accounting). Multi-Use Facilities--In addition to airline passengers (i.e., "public" customers), some air- port parking structures are used by rental car companies, ground transportation operators (e.g., the operators of taxicabs, limousines, courtesy vehicles serving hotels/motels), or employ- ees of the airport operator, airlines, or other airport tenants. This guidebook is not intended to address the operation, design, or planning of such multi-use facilities. Potential Parking Strategies and Technologies Detailed descriptions of each strategy and supporting technology identified by the research team are provided in the remaining sections of this chapter.

OCR for page 15
Category A: Parking Products--Duration Based Category D: Parking Space Availability and Guidance Systems A.1 Hourly/Short-Duration Parking D.1 Space Availability via the Internet Prior to Arrival A.2 Daily Parking D.2 Space Availability via Phone/Radio Prior to Arrival A.3 Economy/Long-Duration Parking D.3 Space Availability by Facility A.4 Very-Short-Duration Parking/Curbside Areas D.4 Space Availability by Parking Level A.5 Free 30-Minute Parking D.5 Space Availability by Aisle/Sector A.6 Cell Phone Lots D.6 Space Availability by Space A.7 No Overnight Parking Zones D.7 Managed Fills A.8 Vacation Parking D.8 Parking Compartments A.9 Holiday/Overflow Parking D.9 Space Locators A.10 Parking Condominiums D.10 In-Vehicle Parking Technologies Category B: Value-Added Parking Products Category E: Cashierless Transactions B.1 Valet Parking--Curbside Drop-Off/Pickup E.1 Pay-on-Foot Systems B.2 Valet Parking--Curbside Drop-Off/Pickup with Airline Check-In E.2 Credit Card In/Out B.3 Valet Parking--Non-Curbside Drop-Off/Pickup E.3 Automatic Vehicle Identification/Radio-Frequency Identification B.4 Valet Parking--Customer Transported to/from Airport in Shuttle Van E.4 IntelliDrive B.5 Business Parking E.5 Proximity Cards B.6 Monthly BillingPay per Use E.6 License Plate Recognition B.7 Reserved Parking Zone--Pay per Use E.7 Cellular Telephone/Pay by Cell B.8 Guaranteed Space--Unlimited Use E.8 In-Car Meters B.9 Validated Parking--Retail E.9 In-Lane Processing B.10 Validated Parking--Park-Sleep-Fly Category F: Revenue Enhancement Strategies B.11 XXL (Extra Large) Parking F.1 Parking Rate Adjustments B.12 Parking for Ladies and Families F.2 Strategic Pricing B.13 Secure Parking and Secure Parking with Valet Service F.3 Web-Based Reservations Category C: Complementary Customer Services F.4 Yield Management C.1 Vehicle Washing and Servicing F.5 Coupons C.2 Concierge Services F.6 Advertising Sales--Interior, Exterior, Tickets, and Equipment C.3 Onsite Sale of Food, Beverages, and Other Products F.7 Branding C.4 Pre-Ordered In-Flight Meals to Go F.8 Marketing C.5 Loyalty Programs (Frequent Parker Programs) Category G: Safety and Security Strategies C.6 Passenger Check-In Kiosks G.1 Visual Surveillance--Camera C.7 Baggage Check-In G.2 Emergency Audio Communications C.8 Pet Kennels C.9 Shaded Spaces Category H: Operational Enhancements C.10 Shaded Spaces with Solar Panels H.1 Parking Facility Operation Options C.11 Electric Charging Stations H.2 Privatized Facility Development H.3 Automated Overnight License Plate Inventory Figure 4.1. Parking strategies by category as included in this guidebook.