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OCR for page 139
Marketing Plan Worksheets 139 13.4 MARKETING INVENTORY WORKSHEET--HUMAN RESOURCES Part of the SWOT analysis is the identification of resources (both human and financial) needed to implement the marketing plan. You should fill in the worksheet (Exhibit 13.4) to help you ascertain what expertise is avail- able to you on either a free or paid basis. Exhibit 13.4--Marketing Inventory Worksheet: Human Resources. Cost Resource Areas of Expertise (If Any) Comments Existing: Airport Manager Airport Marketing Staff Outside: Volunteer Consultant Develop material for Hourly rate presentation to clients $_____ Local Business Local Media Reaching local patrons Chamber of Commerce Identify businesses within area Economic Development Defining the areas for Organization economic development Local University City Other Other Source: KRAMER aerotek, inc., and GMH Consulting, LLC