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OCR for page 139
Marketing Plan Worksheets 139
13.4 MARKETING INVENTORY WORKSHEET--HUMAN RESOURCES
Part of the SWOT analysis is the identification of resources (both human and financial) needed to implement
the marketing plan. You should fill in the worksheet (Exhibit 13.4) to help you ascertain what expertise is avail-
able to you on either a free or paid basis.
Exhibit 13.4--Marketing Inventory Worksheet: Human Resources.
Cost
Resource Areas of Expertise (If Any) Comments
Existing: Airport Manager
Airport Marketing Staff
Outside: Volunteer
Consultant Develop material for Hourly rate
presentation to clients $_____
Local Business
Local Media Reaching local patrons
Chamber of Commerce Identify businesses
within area
Economic Development Defining the areas for
Organization economic development
Local University
City
Other
Other
Source: KRAMER aerotek, inc., and GMH Consulting, LLC
