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OCR for page 140
140 Marketing Guidebook for Small Airports
13.5 MARKETING INVENTORY WORKSHEET--FINANCIAL RESOURCES
The worksheet in Exhibit 13.5 is equally important, because it provides a way for you to estimate what financial
resources will be available to support your marketing efforts.
Exhibit 13.5--Marketing Inventory Worksheet: Financial Resources.
Funding Source Estimate Comments
Airport Operating Fund $
City Budget $
Grants $
Chamber of Commerce $
Economic Development $
Local Businesses $
Matching Funds $
Donations $
Fund Raisers $
In-Kind Contributions $
Other: $
Other:
Other: $
Total $
Source: KRAMER aerotek, inc., and GMH Consulting, LLC
