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OCR for page 140
140 Marketing Guidebook for Small Airports 13.5 MARKETING INVENTORY WORKSHEET--FINANCIAL RESOURCES The worksheet in Exhibit 13.5 is equally important, because it provides a way for you to estimate what financial resources will be available to support your marketing efforts. Exhibit 13.5--Marketing Inventory Worksheet: Financial Resources. Funding Source Estimate Comments Airport Operating Fund $ City Budget $ Grants $ Chamber of Commerce $ Economic Development $ Local Businesses $ Matching Funds $ Donations $ Fund Raisers $ In-Kind Contributions $ Other: $ Other: Other: $ Total $ Source: KRAMER aerotek, inc., and GMH Consulting, LLC