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OCR for page 141
Marketing Plan Worksheets 141 13.6 MARKETING ACTION PLAN The worksheet in Exhibit 13.6 will be useful in recording the various tasks and elements of your marketing plan. It is helpful to have a master list of all activities for coordination and tracking purposes. Exhibit 13.6--Marketing Action Plan Worksheet. Objective/Goal: ________________________________________________________________________ Target Audience: _______________________________________________________________________ Responsible Activity/Task Deliverable Party State Date Due Date Budget _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________ Source: KRAMER aerotek, inc., and GMH Consulting, LLC