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OCR for page 142
142 Marketing Guidebook for Small Airports 13.7 MARKETING RECORD The purpose of the worksheet in Exhibit 13.7 is to provide the airport with documents that record the airport's marketing efforts. It might be useful to start with the prior year's activity, but certainly any current and future marketing activity should be recorded. Exhibit 13.7--Marketing Record. Estimated Effective/ Marketing Total Airport Not Activity Dates Purpose Cost Cost Funding Sources Effective Example: Air Expand Market $25,000 $2,500 Airport Budget, Service Billboard State Grant Source: KRAMER aerotek, inc., and GMH Consulting, LLC