Below are the first 10 and last 10 pages of uncorrected machine-read text (when available) of this chapter, followed by the top 30 algorithmically extracted key phrases from the chapter as a whole.
Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter.
Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.
OCR for page 142
142 Marketing Guidebook for Small Airports
13.7 MARKETING RECORD
The purpose of the worksheet in Exhibit 13.7 is to provide the airport with documents that record the airport's
marketing efforts. It might be useful to start with the prior year's activity, but certainly any current and future
marketing activity should be recorded.
Exhibit 13.7--Marketing Record.
Estimated Effective/
Marketing Total Airport Not
Activity Dates Purpose Cost Cost Funding Sources Effective
Example: Air Expand Market $25,000 $2,500 Airport Budget,
Service Billboard State Grant
Source: KRAMER aerotek, inc., and GMH Consulting, LLC
