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72 Reference Guide on Understanding Common Use at Airports · A more pleasant environment for passengers as a result of a standardized look and feel within the airport, reduced congestion by balancing arrivals and departures throughout the airport, and less disruption during future construction work. Business Strategy Assessment This business strategy assessment has been designed to help airport operator staff determine the appropriateness of a common-use solution. This assessment is not intended to provide a rec- ommendation for a specific solution, but to help airport operators determine if their airports are candidates for common use, and if so, draw out the information required to accomplish the first two steps in selecting a common-use solution: · Business Feasibility Analysis · Business Value Analysis The Business Feasibility Analysis (see Appendix C3) provides questions to draw out issues that may or may not support further investigation. Airport operators must determine whether, in their estimation, there is sufficient cause to pursue common use. If a determination has been made to move forward, the airport operator should complete the business value analysis worksheets (see Appendix C4). The business value analysis provides a structure for the airport operator to identify expected costs and benefits from the common- use strategy being considered. The business value analysis worksheets are intended to enable the airport operator to develop a basis for discussion with the airlines. In conjunction with these efforts, Chapter 5 provides a roadmap to facilitate decision making about common-use implementation. Airport operators will find it helpful to have the documents listed in Table 4-1 available when completing this business strategy assessment. Table 4-1. Documents needed for business strategy assessment.